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Thursday, Jul 03
Breaking News! Old People Watch TVEarlier this week, FishbowlLA's Tina Dupuy picked up on this Variety story about the rising median age of TV watchers as a whole. Her takeaway: "Honey, I wish you would turn that TV off — go outside and enjoy your mid-life crisis." One cable news related bit: Among ad-supported cable nets, the news nets (along with older-skewing Hallmark Channel, Golf Channel and GSN's daytime sked) sport the most gray, with Fox News Channel's daytime and primetime skeds the absolute oldest, clocking in with a median age above 65. What does it mean? Who knows. FNC is still the #1 cable news network in Total Viewers by far (likely skewing the average) and, once again, tops in the all-important A25-54 demo. And CNN's median age is over 60 as well, while Countdown with Keith Olbermann, MSNBC's best show in the A25-54 demo, has an average age of 59. Email This Post |
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