From today's mediabistro.com Morning Newsfeed:

There's a new player in the competition to take over Bill O'Reilly's Westwood One radio gig — former presidential candidate Fred Thompson. The New York Times' Brian Stelter writes that Thompson "will begin hosting a two-hour show in March."

But besides Thompson, Rudy Giuliani is also reported to be in negotiations with Westwood One, while John Gibson was announced last week as replacing O'Reilly's FOX News Talk role.

"The syndicators hope that boldface names will help retain listeners in a fragmented world of media," writes Stelter, as he points to a March 2 start date for the likely Thompson-O'Reilly switch.

Also discussed is Joe Scarborough's new radio show on WABC. Click continued to see his thoughts on the future of conservative talk radio...

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"We have been in an era where you've had Rush Limbaugh, followed by a lot of conservative talk show hosts that lacked his talent and sense of humor," Scarborough said. "They decided that if they just read Republican talking points, they'd get a big audience. I think that world is coming to an end. You're going to have to be entertaining like Limbaugh, but also allow people of all political stripes on the show."