TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

January 2013 Ratings: Despite Decline in Total Viewers, HLN Up in the Demo

There were ups and downs for HLN in January 2013. Despite seeing declines in Total Viewers compared to the same month last year, the network’s viewership grew among younger viewers.

The ratings for January 2013:

  • Primetime (Mon-Sun): 315,000 Total Viewers / 118,000 A25-54
  • Total Day (Mon-Sun): 224,000 Total Viewers / 92,000 A25-54

Compared to January 2012, HLN was down -11% in Total Viewers and up +5% in the demo in Total Day. In primetime, the network was down -15% in Total Viewers and up +15% among A25-54 viewers.

Although Nancy Grace‘s program was down in both ratings measurements compared to last year, -29% in Total Viewers and -3% in demo, the 9pmET and 10pmET hours of programming on HLN both grew among younger viewers.

At 9pmET, which is home to Dr. Drew Pinsky‘s program, “What Would You Do?” and the weekend Mysteries programming, HLN is down -12% in Total Viewers and up +21% among younger viewers. A similar pattern holds in the 10pmET hour, which is flat in Total Viewers and up +19% in the demo.

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!