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January 2013 Ratings: MSNBC Up Big Over Last Year

MSNBC had an extremely strong start to 2013, posting significant ratings gains in just about every hour. In primetime, every single show was up compared to January 2012 in broth total viewers and the key adults 25-54 demo.

The ratings for January, 2013:

  • Primetime (Mon-Sun): 790K Total Viewers / 235K A25-54
  • Total Day (Mon-Sun): 491K Total Viewers / 160K A25-54

“The Ed Show” at 8 PM was up +4% in total viewers and +23% in the demo. 9 PM’s “Rachel Maddow Show” was up +11% in total viewers and +32% in the demo. “The Last Word with Lawrence O’Donnell” was up +26% in total viewers and +34% in the demo. “The last Word” drew 240,000 demo viewers, just behind FNC’s  ”On the Record,” which drew 243,000.

Other highlights: at 4 PM, “Martin Bashir” was up +41% in total viewers and +102% in the demo, easily showing the most growth of any show on the network. Both editions of “Hardball” at 5 and 7 PM were up double digits in the demo, and up in total viewers as well. “PoliticsNation” at 6 PM was up +8% and +29% in total and demo viewers, respectively, while “The Cycle” at 3 PM was up +8% and +56%, respectively. The network’s weekend programming was also up.

In the morning, “Morning Joe” was up +10% and +27% in total and demo viewers.

The full release from MSNBC is after the jump.

 MSNBC UP YEAR-OVER-YEAR IN ALL KEY DAYPARTS– JAN. 2013 RATINGS

MSNBC’s January Ratings Increases are Greater Than the Combined Cable News Competition

FOX News Channel Has Worst M-Su Primetime Performance Since August 2001, Lowest Total Day Since August 2008

NEW YORK –January 29, 2013 –MSNBC is continuing the ratings momentum with a strong January 2013, posting year-over-year growth in all key dayparts, according to data from Nielsen.

MSNBC ranked #2 in Total Day (M-Su 6a-6a) for the month with 491,000 total viewers and 160,000 A25-54. MSNBC grew in audience, while the other three cable news nets combined were down– compared to Jan. 2012, MSNBC is up 20% with A25-54 and 9% with total viewers. Fox News had the lowest total day delivery among A25-54 (209,000) since July 2008.

In Sales Day (M-Su 6a-2a), MSNBC ranked #2 with 543,000 total viewers and 171,000 A25-54. Compared to Jan. 2012, MSNBC is up 16% with A25-54 and 8% in total viewers, more growth than all cable news channels combined.

In Sales Prime (M-Su 7p-2a), MSNBC ranked #2 topping CNN by 21% among A25-54 (202,000 vs. 167,000) and by 19% among total viewers (616,000 vs. 518,000) for the month. MSNBC is up 4% with A25-54 compared to Jan. 12, while both CNN and Fox News are down. January 2013 marked Fox News Channel’s lowest A25-54 delivery (226,000) in Sales Prime since August 2001.

MSNBC weekday primetime (M-F 8p-11p) ranked #2 in January with 949,000 total viewers and 247,000 A25-54. MSNBC was up 11% in the demo A25-54 from Jan. 2012, while the combined audience of the other three cable news nets was down.

Following are MSNBC’s morning and primetime ratings highlights for January 2013:

· “Way Too Early” (5:30-6:00 a.m. ET) ranked #2 in total viewers and A25-54 for the 7th consecutive month. “Way Too Early” is up 10% with A25-54 and 10% with total viewers compared to Jan. 2012.

· “Morning Joe” (6:00-9:00 a.m. ET) beat CNN by 92% among A25-54 (177,000 vs. 92,000) and by 96% among total viewers (468,000 vs. 239,000). This is the 22nd consecutive month “Morning Joe” has topped CNN among total viewers and A25-54. Compared to Jan. 2012, “Morning Joe” is up 27% in A25-54 and 10% in total viewers, more growth than all cable news programs in the time period combined.

· “Hardball with Chris Matthews” at 5 p.m. ranked #2 in total viewers (965,000 vs. 741,000) and A25-54 (235,000 vs. 180,000) for the 16th consecutive month. “Hardball” is up 62% in A25-54 from Jan. 2012, more growth than all cable news programs in the hour combined and up 21% in total viewers compared to the same time last year.

· “PoliticsNation” with Al Sharpton at 6 p.m. ranked #2 for the month topping CNN among A25-54 (216,000 vs.174,000) and total viewers (836,000 vs. 599,000) . “PoliticsNation” is up 32% among A25-54 from Jan. 2012, more growth than all cable news programs in the hour combined.

· At 7 p.m. “Hardball with Chris Matthews” beat CNN for the 18th consecutive month in total viewers (850,000 vs. 506,000) and among A25-54 (220, 000 vs. 163,000). “Hardball” at 7 p.m. is up 15% in A25-54 and 6% in total viewers compared to Jan. 2012.

· “The Ed Show” at 8 p.m. topped CNN’s “Anderson Cooper 360” for the 15th straight month among A25-54 (226,000 vs. 183,000) and the 18thconsecutive month among total viewers (988,000 vs. 604,000). This marks the 59th consecutive month MSNBC has beaten CNN at 8 p.m in total viewers. Compared to Jan. 2012, “The Ed Show” is up 23% with A25-54, more growth than all cable news programs in the hour combined.

· “The Rachel Maddow Show” at 9 p.m. ranked #2 topping CNN’s “Piers Morgan Tonight” by 84% among A25-54 (308,000 vs. 167,000) and by 70% among total viewers (1.09 million vs. 639,000). “Maddow” was also ranked #1 among the younger demo of A18-34. “Maddow” is up 32% in A25-54, more growth than all cable news programs in the hour combined, and up 11% in total viewers compared to Jan. 2012.

· “The Last Word with Lawrence O’Donnell” (M-Th) ranked #2 at 10 p.m. beating CNN in A25-54 (238,000 vs. 207,000) and total viewers (888,000 vs. 615,000). MSNBC increased 31% with A25-54 from Jan. 2012, more growth than all cable news programs in the hour combined. “The Last Word” also increased 9% with total viewers from Jan. 2012, more growth than all cable news programs combined. January 2013 was the worst month ever for FNC’s “On the Record w/ Greta VanSusteren” among A25-54 and FNC’s lowest total viewer delivery at 10 p.m. since July 2008.

· MSNBC is #1 in delivering African American viewers among cable news channels for the 36th consecutive month in M-Su Primetime.

MSNBC’s daytime program highlights include:

· “Way Too Early” (5:30-6:00 a.m. ET) ranked #2 in total viewers and A25-54 for the 7th consecutive month. “Way Too Early” is up 10% with A25-54 and 10% with total viewers compared to Jan. 2012.

· “Morning Joe” (6:00-9:00 a.m. ET) beat CNN by 92% among A25-54 (177,000 vs. 92,000) and by 96% among total viewers (468,000 vs. 239,000). This is the 22nd consecutive month “Morning Joe” has topped CNN among total viewers and A25-54. Compared to Jan. 2012, “Morning Joe” is up 27% in A25-54 and 10% in total viewers, more growth than all cable news programs in the time period combined.

· “Way Too Early” (5:30-6:00 a.m. ET) ranked #2 in total viewers and A25-54 for the 7th consecutive month. “Way Too Early” is up 10% with A25-54 and 10% with total viewers compared to Jan. 2012.

· “Morning Joe” (6:00-9:00 a.m. ET) beat CNN by 92% among A25-54 (177,000 vs. 92,000) and by 96% among total viewers (468,000 vs. 239,000). This is the 22nd consecutive month “Morning Joe” has topped CNN among total viewers and A25-54. Compared to Jan. 2012, “Morning Joe” is up 27% in A25-54 and 10% in total viewers, more growth than all cable news programs in the time period combined.

· MSNBC Daytime (M-F 9a-5p) ranked #2 among A25-54 for the month. Compared to Jan. 2012, MSNBC Daytime is up 88% with A25-54, 38% with total viewers and 81% with A18-34, more growth in the daypart than all cable news nets combined.

· “The Daily Rundown with Chuck Todd” at 9 a.m. ranked #2 with a 32% advantage over CNN in A25-54 (152,000 vs. 115,000) and a 28% lead among total viewers (496,000 vs. 387,000). “The Daily Rundown” was up 46% with A25-54 from Jan. 2012, posting the only cable news program growth in the hour. “Rundown” also ranked #1 among 18-34 for the month.

· “Jansing and Company” at 10 a.m. ranked #2 among both total viewers and A25-54 (139,000 vs. CNN’s 121,000) for the month. “Jansing” also ranked #1 among the younger demo of A18-34. Compared to Jan. 2012, “Jansing” was up 60% in A25-54, posting the only cable news program growth in the hour.

· “MSNBC Live” with Thomas Roberts at 11 a.m. ranked #2 among A25-54 with a 16% advantage over CNN (136,000 vs. 116, 000) and also ranked #1 among the younger demo of A18-34. Compared to Jan. 2012, “MSNBC Live” is up 74% in A25-54, more growth than any other cable news program and up 32% in total viewers, more growth than all cable news programs in the hour combined.

· At noon, “NOW with Alex Wagner” ranked #2 in total viewers and had a 32% advantage over CNN among A25-54 (164,000 vs. 124,000). Compared to Jan. 2012, “NOW” is up 116% in A25-54 and 46% in total viewers, more growth than all cable news programs in the hour combined.

· “Andrea Mitchell Reports” at 1 p.m. ET ranked #2 in A25-54 with a 21% advantage over CNN (150,000 vs. 124,000) and ranked #1 with the younger demo of A18-34. Compared to Jan. 2012, “Mitchell” is up 100% with A25-54 and 38% in total viewers, more growth than all cable news programs in the hour combined.

· At 2 p.m., “NewsNation with Tamron Hall” ranked #2 in A25-54 (141,000 vs. 132,000). “NewsNation” is up 78% with A25-54 and 23% with total viewers compared to Jan. 2012, more growth than all cable news programs in the hour combined.

· “The Cycle” at 3 p.m. ranked #2 among A25-54 with a 56% advantage over CNN (140,000 vs. 134,000). Compared to Jan. 2012, MSNBC was up 56% with A25-54 and 7% with total viewers, more growth than all cable news programs in the hour combined.

· “Martin Bashir” at 4 p.m. ranked #2 with Total Viewers. Compared to Jan. 2012, MSNBC was up 102% with A25-54 and 41% with total viewers, more growth than all cable news programs in the hour combined.

 

MSNBC’s weekend highlights include:

 

· “Up w/Chris Hayes” on Saturdays (8 a.m. – 10 a.m.) increased 7% with A25-54 and 17% with total viewers from Jan. 2012, while FNC and CNN were down by double digits from last year.

· “Melissa Harris-Perry” on Saturdays (10 a.m. – noon) increased 38% among A25-54 and 17% with total viewers compared to Jan. 2012, more growth than all cable news programs in the time period combined.

· “Weekends with Alex Witt” on Saturdays from noon – 2 p.m. ranked #1 with A18-34. “Witt” is up 15% in total viewers from Jan. 2012, posting the only cable news program growth in the time period.

· “Up w/Chris Hayes” on Sundays (8 a.m. – 10 a.m.) ranked #2 topping CNN by 52% among A25-54 (157,000 vs. 103,000). “Up” Sundays also ranked #1 among A18-34 for the month. Compared to Jan. 2012, “Up” increased 30% in A25-54, posting the only cable news program growth in the time period.

· “Melissa Harris-Perry” on Sundays (10 a.m. –noon) ranked #2 topping CNN by 21% among A25-54 (156,000 vs. 130,000). “MHP” also ranked #1 among A18-34. Compared to Jan. 2012, “MHP” is up 95% in A25-54 and 41% with total viewers, posting the only cable news program growth in the time period.

· MSNBC ranked #1 in A25-54 in Weekend Sales Prime (Sa/Su 7p-2a), topping CNN by 135% (223,000 vs. 99,000) and FNC by 138% (223,000 vs. 98,000). MSNBC is up 15% with A25-54 from Jan. 2012, more growth than all cable news channels combined.

· Among younger viewers A18-34, MSNBC Longform ranks #1 in Weekend Sales Prime (Sa/Su 7p-2a) for the 51st consecutive month.

 

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