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Madoff, Mariah Help Make 20/20 Friday’s #1 Show

ABC’s “20/20,” which featured Chris Cuomo‘s interview with the daughter-in-law of Bernard Madoff as well as Barbara Walters‘s interview with Mariah Carey and Nick Cannon was the #1 show of the night in two of the younger demos: A18-49 and A25-54. Cuomo’s interview with Stephanie Madoff Mack was the first time many of the Madoff family secrets have been revealed. In Walters’s sit-down interview with Mariah Carey and husband Nick Cannon, the couple discussed details of their struggle to conceive and Carey’s high-risk pregnancy.

This was the show’s best viewership in more than 18 months, since February 2010, and its highest A18-49 rating since January 2010. Going head-to-head “20/20″ more than doubled “Dateline NBC” in the demo (2.1 vs. 1.0) and nearly doubled in Total Viewers (7.6M vs. 3.9M). “20/20″ helped make ABC #1 for the night in Adults 18-49.

Click through to see Part I of Cuomo’s interview…

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