Two years ago today, Margaret Brennan went on the air at Bloomberg TV. After spending 7 years at CNBC, Brennan found herself at the center of the financial information company’s renewed effort to pull in more viewers to its TV network. How’s it going? Well, for one, the network is now embarking on a major marketing campaign.
In the final part of our Media Beat interview, Brennan talks about the campaign and her place in it. We also talk about her first job in business news: “Grad school for television,” with the legendary Louis Rukeyser.
- Part I – Monday: Brennan on what makes Bloomberg different from CNBC and FBN
- Part II – Tuesday: Brennan’s ‘long, drawn-out decision to leave CNBC for Bloomberg
This video, and our entire Media Beat series, can also be viewed on our YouTube Channel.