TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

May 2011 Ratings: HLN down double digits

The Casey Anthony trial is proving to be a boon for HLN. Still, the network is down double digits when compared to last May: down -12% in Total Viewers and down -17% in younger viewers in primetime and flat in total viewers and down -15% in younger viewers in total day viewing.

The ratings for May, 2011:

  • Primetime (Mon-Sun): 390K Total Viewers / 123K A25-54
  • Total Day (Mon-Sun): 275K Total Viewers / 105K A25-54

On the opening day of the Anthony trial, Tuesday, May 24, HLN live courtroom coverage beat FNC, CNN and MSNBC in each hour from 2-5pmET among A25-54 viewers. On Friday, May 27, Nancy Grace won the 8pm hour among A25-54 viewers. For the month, Grace is up +1% in total viewers and down -20% in younger viewers. The real weak spot on the schedule is Dr. Drew. The 9pmET show is down -43% in total viewers and -29% in younger viewers compared to the 9pmET hour last May, when The Joy Behar Show aired. Behar, now at 10pmET, is down -18% in total viewers and down -33% in younger viewers.

Mediabistro Course


PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!