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May 2012 Ratings: Despite Declines, Fox News Still Far Out Front

As usual, Fox News comes in first among the cable news channels in May, but even the perennial ratings leader was not immune to a decline this month. Compared to May 2011, FNC is down -6% in Total Viewers and -12% in the A25-54 demographic in Total Day. In primetime, the network is down -9% in Total Viewers and -23% in A25-54 viewers.

The ratings for May, 2012:

  • Primetime (Mon-Sun): 1.692M Total Viewers / 326,000 A25-54
  • Total Day (Mon-Sun): 1.011M Total Viewers / 248,000 A25-54

Like last month, the daytime programming on Fox News performed particularly well among younger viewers in May. “America Live with Megyn Kelly” was up +11% compared to last year, and “Studio B with Shepard Smith” was up +8%. The second hour of “Happening Now,” co-anchored by Jon Scott and Jenna Lee, also gained younger viewers, up +16% compared to last year.

Fox News was down significantly in primetime in May, posting its lowest weekday ratings since July 2008. “Hannity” is down -8% in Total Viewers and -20% in the demographic compared to last year, while “On The Record with Greta Van Susteren” is down -13% and -20%, respectively. “Fox Report” is down -13% in Total Viewers and -19% in the demographic.

“Fox & Friends First,” which debuted in March, was up +31% in Total Viewers and +29% in A25-54 viewers compared to last year, when a repeat of “The O’Reilly Factor” ran at 5amET. This gives the network its highest rating during that timeslot since the coverage of Hurricane Katrina in September 2005.

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