Midterms: All The Cablers Are Up Vs. 2002; Third Place MSNBC Increases Share
MSNBC is touting its midterm gains compared to the last midterm election in Nov. 2002. “MSNBC had a big election night, drawing 25% of the cable news audience in primetime (compared with 15% of the audience in 2002 and 16% in 2004),” the network says. Here’s a chart the network is distributing:
Primetime:
| Total viewers | vs. 2002 | 25-54 demo | vs. 2002 | ||
| FNC | 3,060,000 | +12% | 1,253,000 | +22% | |
| CNN | 2,971,000 | +21% | 1,330,000 | +34% | |
| MSNBC | 1,949,000 | +107% | 893,000 | +111% |
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Nadine Cheung
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