Comcast is looking for a TV Host. see all

Midterms: All The Cablers Are Up Vs. 2002; Third Place MSNBC Increases Share

MSNBC is touting its midterm gains compared to the last midterm election in Nov. 2002. “MSNBC had a big election night, drawing 25% of the cable news audience in primetime (compared with 15% of the audience in 2002 and 16% in 2004),” the network says. Here’s a chart the network is distributing:

Primetime:



 Total viewersvs. 2002  25-54 demovs. 2002
FNC3,060,000+12% 1,253,000+22%
CNN2,971,000+21% 1,330,000+34%
MSNBC1,949,000+107% 893,000+111%

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.