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Midterms: All The Cablers Are Up Vs. 2002; Third Place MSNBC Increases Share

MSNBC is touting its midterm gains compared to the last midterm election in Nov. 2002. “MSNBC had a big election night, drawing 25% of the cable news audience in primetime (compared with 15% of the audience in 2002 and 16% in 2004),” the network says. Here’s a chart the network is distributing:

Primetime:



 Total viewersvs. 2002  25-54 demovs. 2002
FNC3,060,000+12% 1,253,000+22%
CNN2,971,000+21% 1,330,000+34%
MSNBC1,949,000+107% 893,000+111%

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