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Morning Show Ratings: ‘Today’ Tops Q2

AM_4.8.jpgIn the second quarter of 2010, the “Today” show maintained its established top position among the three broadcast morning shows, marking 60 consecutive quarters as the number one morning show.

Compared to Q2 2009, ABC’s “Good Morning America” was flat in total viewers, while NBC and CBS’ “Early Show” were down. In the demo, all three programs saw slightly lower viewership.

The averages for Q2:

Total Viewers: NBC: 5.11M / ABC: 4.27M / CBS: 2.45M

A25-54 rating: NBC: 2.38M / ABC: 1.70M / CBS: 1.00M

Numbers for last week after the jump…


Total Viewers: NBC: 4.54M / ABC: 3.94M / CBS: 2.30M

A25-54 rating: NBC: 2.04M / ABC: 1.59M / CBS: 880K

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