TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of Feb. 27 & Sweeps

NBC’s “Today” remains the top morning show, winning both the week of February 27 and the February 2012 sweep.

Year-over-year growth continues to be strong for ABC’s “Good Morning America,” which has improved by +7% in Total Viewers and +14% in A25-54 viewers. “Today” is down -7% in Total Viewers and -8% in the demographic, and “CBS This Morning” is down -4% and -6%, respectively. “GMA” and “Today” are separated this week by 170,000 Total Viewers, the closest margin in more than four years.

“GMA” is also up compared to the previous sweep, +2% in Total Viewers and +6% in A25-54 viewers. “Today” is down -1% in Total Viewers and up +1% in the demographic, while CBS is up +1% in Total Viewers and down -1% in the demographic.

The averages for the week of February 27:

  • Total Viewers: NBC: 5.53M / ABC: 5.36M / CBS: 2.59M
  • A25-54 viewers: NBC: 2.49M / ABC: 2.17M / CBS: 1.07M

The averages for February 2012 sweeps:

  • Total Viewers: NBC: 5.55M / ABC: 5.03M / CBS: 2.62M
  • A25-54 viewers: NBC: 2.47M / ABC: 2.05M / CBS: 1.08M
Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!