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Morning Show Ratings: Week of May 20 and May Sweeps

“Good Morning America” wins its first May sweep in 18 years and shows growth compared to the same week last year. At the same time, “CBS This Morning” had its best May since 1994 and was the biggest gainer of the month. The broadcast is up +19% in Total Viewers and up +7% in younger viewers. Some of those viewers, no doubt, at the expense of NBC’s “Today” which shed -6% of its viewership and lost -7% of its younger viewers compared to last May.

“GMA” is also up for the month (+11% / +4%) and remains the #1 morning program leading “Today” by its largest margin in viewers in more than 21 years and its largest demo gap in 20 years.

“CBS This Morning” also showed the most growth for the week, up a whopping +38% in Total Viewers and up +28% in younger viewers. “GMA” was also up (+13% / +6%), while “Today” was down (-5% / -10%). One bright spot for “Today:” it took last Tuesday — the day after the Moore, OK tornado — in the younger demo. That same day “CBS This Morning” drew 4.1 million Total Viewers, its biggest audience since Feb., 2004.

The averages for the week of May 20, 2013:

  • Total Viewers: ABC: 5.704M / NBC: 4.783M / CBS: 3.004M
  • A25-54 viewers: ABC: 2.102M / NBC: 1.992M / CBS: 1.058M

 

The averages for May 2013 Sweep:

  • Total Viewers: ABC: 5.729M / NBC: 4.856M / CBS: 3.174M
  • A25-54 viewers: ABC: 2.128M / NBC: 2.083M / CBS: 1.118M

 

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