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Morning Show Ratings: Week of October 31

The “Today” show continues as the #1 morning show with a 540,000 viewer lead on #2 “Good Morning America.” But GMA was the only morning program to show growth in Total Viewers and A25-54 viewers compared to the same week last year: +15% in Total Viewers and +12% in A25-54 viewers. It was the 7th straight week GMA has experienced year-over-year growth.

The averages for the week of October 31:

  • Total Viewers: NBC: 5.32M / ABC: 4.78M / CBS: 2.51M
  • A25-54 viewers: NBC: 2.39M / ABC: 1.95M / CBS: 1.06M
Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!