Morning Show RatingsMorning Show Ratings: Week of Jan. 25
ABC's "Good Morning America," which saw the largest week-to-week increase in total viewers (+120K), was second and CBS' "Early Show" was third. NBC was up most in the A25-54 demo (+130K). The averages for the week of Jan. 25: Total Viewers: NBC: 5.82M / ABC: 4.46M / CBS: 2.80M A25-54: NBC: 2.71M / ABC: 1.95M / CBS: 1.16M Morning Show Ratings: Week of Jan. 18
Note: Monday was excluded due to the MLK day holiday. The averages for the week of Jan. 18: Total Viewers: NBC: 5.73M / ABC: 4.34M / CBS: 2.76M A25-54: NBC: 2.58M / ABC: 1.88M / CBS: 1.21M Morning Show Ratings: Week of Jan. 11
All three programs were down in total viewers and the demo from the week prior. The averages for the week of Jan. 11: Total Viewers: NBC: 5.73M / ABC: 4.34M / CBS: 2.92M A25-54: NBC: 2.56M / ABC: 1.87M / CBS: 1.23M Morning Show Ratings: Week of Jan. 4
ABC's "Good Morning America" had its biggest number in the demo since last March and its largest total audience since George Stephanopoulos started on the show. CBS' "Early Show" average was up 500,000 total viewers from the New Year's week. The average for the week of Jan. 4: Total Viewers: NBC: 6.04M / ABC: 4.60M / CBS: 3.08M A25-54: NBC: 2.75M / ABC: 2.04M / CBS: 1.20M Morning Show Ratings: Week of Dec. 28
All three shows were excluded from the average on New Year's Eve and New Year's Day. The average for the week of Dec. 21: Total Viewers: NBC: 5.05M / ABC: 3.87M / CBS: 2.57M A25-54: NBC: 2.10M / ABC: 1.60M / CBS: 1.04M Morning Show Ratings: Week of Dec. 21
NBC retained its first-place position among the three programs. It was George Stephanopoulos' second week as an anchor on ABC's "Good Morning America." The average for the week of Dec. 21: Total Viewers: NBC: 5.67M / ABC: 4.49M / CBS: 2.83M A25-54: NBC: 2.45M / ABC: 1.91M / CBS: 1.20M Morning Show Ratings: George's First Week
NBC's "Today" show continued to lead as the top morning program also showing growth week-over-week and besting #2 GMA by 1.4M Total Viewers. The average for the week of Dec. 16: Total Viewers: NBC: 5.98M / ABC: 4.60M / CBS: 2.87M A25-54: NBC: 2.69M / ABC: 1.93M / CBS: 1.21M Nov. Sweeps: 'Today' Third Hour Tops Regis for First Time Since 2000
The "Today" third hour averaged 3.51 million total viewers compared to the 3.42 million averaged by "Regis & Kelly," which was its lowest ever average for November sweeps. "Today" averaged its highest total viewer November sweeps number since 2006. "Today" was also up in A25-54, its first November sweeps victory in that demo since 2002. Morning Show Ratings: 'Today' Tops 'GMA' in Sawyer's Final Week
"GMA" saw the largest week-to-week increase, with an additional 510,000 total viewers (170,000 in the demo). On Sawyer's last day, ABC drew 5.18 million total viewers (2.01 million in the demo), but even on that day, 719,000 more viewers tuned in to "Today." CBS' "Early Show" topped 3 million total viewers for the week, up 280K from the previous week. The averages for the week of Dec. 7: Total Viewers: NBC: 5.97M / ABC: 4.75M / CBS: 3.01M A25-54 demo: NBC: 2.67M / ABC: 1.92M / CBS: 1.25M Morning Show Ratings: 'Today' Makes It 14 Years at #1
The streak began December 11, 1995. Last week, "Today" also had its largest lead over ABC's "Good Morning America" in total viewers since September of 2006. The averages for the week of Nov. 30: Total Viewers: NBC: 5.72M / ABC: 4.24M / CBS: 2.73M A25-54 Rating: NBC: 2.1 / ABC: 1.4 / CBS: 0.9 PreviouslyWeekend Morning Show Sweeps: 'Saturday Today,' 'CBS Sunday Morning' Top Morning Show Ratings: Week of November 16 Morning Show Ratings: Week of November 9 Morning Show Ratings: Week of November 2 Morning Show Ratings: Week of October 26 Morning Show Ratings: Week of October 19 Morning Show Ratings: Week of October 12 Weekend Morning Shows Had Big Saturday Morning Show Ratings: Week of October 5 Morning Show Ratings: Week of September 28 Morning Show Ratings: Week of September 21 "Today" Wins Morning Show Season Morning Show Ratings: Week of September 7 Morning Show Ratings: Week of August 31 Morning Show Ratings: Week of August 24 Morning Show Ratings: Week of August 17 Morning Show Ratings: Week of July 20 Morning Show Ratings: Week of June 29 Morning Show Ratings: Week of June 22 Morning Show Ratings: Week of June 15 Like His VP, Obama's Sunday Show Appearance Drawing Fewer Viewers Too Morning Show Ratings: Week of June 1 With MTP Off, ABC's "This Week" Wins Morning Show Ratings: Week of May 25 Morning Show Ratings: Week of May 18 & May Sweeps May Sweep Ends With Meet in 1st, But on the Decline Morning Show Ratings: Week of May 4 Morning Show Ratings: Week of April 27 Meet's Biggest Victory Since March April Ratings: Saturday Morning Shows Morning Show Ratings: Week of April 20 "Meet" #1, "Face" #2 Last Sunday Morning Show Ratings: Week of April 13 Meet the Press Back in First in Both Categories Morning Show Ratings: Week of April 6 Morning Show Ratings: Week of March 30 200,000 Viewers Separate NBC and ABC Last Sunday Morning Show Ratings: Week of March 23 Face Wins Demo With Obama, This Week Closing Q1 Gap With MTP Morning Show Ratings: Week of March 16 Meet Tops Sunday Morning Competition Morning Show Ratings: Week of March 9 Meet the Press Wins, But This Week Gaining Morning Show Ratings: Week of Feb. 23 Meet the Press #1 With Gates Interview Morning Show Ratings: Week of Feb. 16 CBS, ABC Gaining on NBC's Sunday Grip Morning Show Ratings: Week of Feb. 9 Meet Wins, But This Week Shows Most Growth Morning Show Ratings: Week of Feb. 2 Saturday Morning Network News Shows Growth New Twitterer Gregory Wins Last Sunday Meet the Competition: Sunday Morning Ratings Tighten Morning Show Ratings: Week of Jan. 26 Morning Show Ratings: Week of Jan. 19 Morning Show Ratings: Week of Jan. 5 "This Week" #1 For First Time Since 1999 Morning Show Notes: NBC and CBS First Sunday Of '09 Goes To MTP MTP Wins Fourth Quarter With 1.3M Viewer Lead Morning Show Ratings: Week of Dec. 15 Amy Chiaro Leaving the Today Show MTP On Top During Gregory's First Week Morning Show Ratings: Week of Dec. 8 MTP Wins Big With Gregory's Debut Brokaw's Last Week Brings Most Viewers For Political Interview Since 2004 Morning Show Ratings: Week of Dec. 1 During Historic News Month, Network Morning Shows See Little Bump Morning Show Ratings: Week of Nov. 24 Morning Show Ratings: Week of Nov. 17 This Week's Best in Eight Years Morning Show Ratings: Week of Nov. 10 Sunday Show Numbers: Nov. 16, 2008 Morning Show Ratings: Week of Nov. 3 Morning Show Ratings: Week of Oct. 27 If It's The Sunday Before The Election... It's Meet the Press Meet the Press First Among Pre-Election Sunday Talkers McCain Leads MTP to Ratings Win Morning Show Ratings: Week of Oct. 6 Morning Show Ratings: Week of Sept. 29 Q3 2008 Ratings: MTP's 44 Consecutive First Place Sunday For ABC and CBS, FNS Re-Air's Triple Digit Growth Morning Show Ratings: Week of Sept. 22 Morning Show Ratings: 2007-2008 Season Morning Show Ratings: Week of Sept. 15 Split Decision for Sunday Morning Shows MTP First, But This Week with George Stephanopoulos' Best Ever Morning Show Ratings: Week of September 8 Morning Show Ratings: Week of Sept. 1 Meet Tops After Each Convention |
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