Morning Show Ratings

Morning Show Ratings: Week of November 9

morning-shows1.jpgNBC's "Today" show maintained its strong lead over ABC's "Good Morning America" and CBS' "The Early Show." "Today" was the only morning show that was up week-to-week in total viewers.

Last Monday, "Today" drew 6.35M total viewers, the largest single-day average for the show since January. "Today" has posted its strongest start against the competition since the 2002-2003 season.

The averages from last week:

Total Viewers: NBC: 5.89M / ABC: 4.45M / CBS: 2.80M

A25-54 rating: NBC: 2.0 / ABC: 1.4 / CBS: 0.9

Morning Show Ratings: Week of November 2

morning-shows1.jpgAll three morning shows showed week-to-week Total Viewer growth last week, which often happens after daylight saving time begins. NBC's "Today" show was in first by 1.25 million Total Viewers, up 156K week-to-week. ABC's "Good Morning America" grew 290K and CBS' "Early Show" was up 190K week-to-week.

Last week, Rihanna appeared in a heavily publicized two-part interview for "GMA," though that appearance had little effect on the first-place gap, which was 1.4M (Thursday) and 1.2M (Friday), roughly the same as the previous week.

The averages from last week:

Total Viewers: NBC: 5.72M / ABC: 4.47M / CBS: 2.82M

A25-54 rating: NBC: 2.0 / ABC: 1.4 / CBS: 0.9

Morning Show Ratings: Week of October 26

morning-shows1.jpgLast week, NBC's "Today" made it 725 consecutive weeks as the highest rated morning show in Total Viewers. The program drew its biggest audience since May. Both "Today" and "Good Morning America" were up week-to-week.

The averages from last week:

Total Viewers: NBC: 5.56M / ABC: 4.18M / CBS: 2.63M

A25-54 rating: NBC: 2.1 / ABC: 1.4 / CBS: 0.9

Morning Show Ratings: Week of October 19

morning-shows1.jpgNBC's "Today" remained atop the morning shows by a 1.33 million Total Viewer margin last week. "Good Morning America" was up the most week-to-week in Total Viewers (+110k).

If NBC also wins this week, "Today" will have won 725 consecutive weeks in Total Viewers.

The averages from last week:

Total Viewers: NBC: 5.45M / ABC: 4.12M / CBS: 2.74M

A25-54 demo: NBC: 2.57M / ABC: 1.72M / CBS: 1.15M

Morning Show Ratings: Week of October 12

morning-shows1.jpgNBC's "Today" maintained its 1.5M Total Viewer lead over ABC's "Good Morning America," its largest since 2006. Week-to-week, Total Viewer numbers remained almost the same for the three programs and the A25-54 demo numbers also saw little movement.

The averages from last week:

Total Viewers: NBC: 5.5M / ABC: 4.0M / CBS: 2.8M

A25-54 rating: NBC: 2.1 / ABC: 1.3 / CBS: 0.9

Weekend Morning Shows Had Big Saturday

gmaweekend.jpgLast Saturday, "Good Morning America Saturday" was the top morning show in both Total Viewers with 3.04M and the A24-54 demographic with 1.28M. The program saw a 24% increase in Total Viewers and 17% in the demo year-to-year.

CBS's "Early Show" Saturday Edition had its largest audience since February (2.03M) and also saw sizable year-to-year gains, up 28% in Total Viewers and and 40% in A25-54.

NBC's "Saturday Today" drew 2.76M Total Viewers and 1.13M in the demo. Note: The "Saturday Today" broadcast was preempted for a full hour last week.

Morning Show Ratings: Week of October 5

morning-shows1.jpgWith its best week since May, NBC's "Today" show solidly held first place among the morning shows last week and gained nearly 300K Total Viewers week-to-week. ABC's "Good Morning America" and CBS' "Early Show" maintained roughly the same total audience from the previous week.

The averages from last week:

Total Viewers: NBC: 5.5M / ABC: 4.0M / CBS: 2.7M

A25-54 rating: NBC: 2.0 / ABC: 1.4 / CBS: 0.9

Bonus: "Early Show" Weather anchor Dave Price, shaved off his "No Way Home" beard a half-hour at a time today.

davebeardscreens10-16.jpg

Morning Show Ratings: Week of September 28

morning-shows1.jpgNBC's "Today" show maintained its first place spot after the previous week's strong performance, but ABC's "Good Morning America" was the only one of the morning programs to show Total Viewer growth week-to-week. "GMA" also had its best A25-54 demo average since May.

The averages from last week:


Total Viewers: NBC: 5.21M / ABC: 4.10M / CBS: 2.68M

A25-54 demo: NBC: 2.35M / ABC: 1.73M / CBS: 1.10M

Morning Show Ratings: Week of September 21

morning-shows1.jpgIn the first week of the new season, NBC's "Today" handily won the week in both Total Viewers and A25-54 Viewers with its largest audience averages in both categories since early June. (You can see the ratings for last season here.)

The averages from last week:


Total Viewers: NBC: 5.26M / ABC: 3.86M / CBS: 2.64M

A25-54 demo: NBC: 2.39M / ABC: 1.65M / CBS: 1.07M

"Today" Wins Morning Show Season

morning-shows1.jpgNBC's "Today" topped the morning shows for the 2008-2009 season. NBC had its best Total Viewer gap over "Good Morning America" in five years.

Last week, "Today" had its most Total Viewers since June. Both GMA and "Early Show" also saw week-to-week increases.

Here are the season averages:

NBCABCCBS
Total Viewers:5.41M4.32M2.79M
A25-54 demo rating:2.01.51.0

And last week's averages:

NBCABCCBS
Total Viewers:5.19M3.96M2.57M
A25-54 demo rating:1.91.40.9

Previously

Morning Show Ratings: Week of September 7

Morning Show Ratings: Week of August 31

Morning Show Ratings: Week of August 24

Morning Show Ratings: Week of August 17

Morning Show Ratings: Week of July 20

Morning Show Ratings: Week of June 29

Morning Show Ratings: Week of June 22

Morning Show Ratings: Week of June 15

Like His VP, Obama's Sunday Show Appearance Drawing Fewer Viewers Too

Morning Show Ratings: Week of June 1

With MTP Off, ABC's "This Week" Wins

Morning Show Ratings: Week of May 25

Morning Show Ratings: Week of May 18 & May Sweeps

May Sweep Ends With Meet in 1st, But on the Decline

Morning Show Ratings: Week of May 4

Meet's Lowest Week Since 2007

Morning Show Ratings: Week of April 27

Meet's Biggest Victory Since March

April Ratings: Saturday Morning Shows

Morning Show Ratings: Week of April 20

"Meet" #1, "Face" #2 Last Sunday

Morning Show Ratings: Week of April 13

Meet the Press Back in First in Both Categories

Morning Show Ratings: Week of April 6

Morning Show Ratings: Week of March 30

200,000 Viewers Separate NBC and ABC Last Sunday

Morning Show Ratings: Week of March 23

Face Wins Demo With Obama, This Week Closing Q1 Gap With MTP

Morning Show Ratings: Week of March 16

Meet Tops Sunday Morning Competition

Morning Show Ratings: Week of March 9

Meet the Press Wins, But This Week Gaining

Morning Show Ratings: Week of Feb. 23

Meet the Press #1 With Gates Interview

Morning Show Ratings: Week of Feb. 16

CBS, ABC Gaining on NBC's Sunday Grip

Morning Show Ratings: Week of Feb. 9

Meet Wins, But This Week Shows Most Growth

Morning Show Ratings: Week of Feb. 2

Saturday Morning Network News Shows Growth

New Twitterer Gregory Wins Last Sunday

Meet the Competition: Sunday Morning Ratings Tighten

Morning Show Ratings: Week of Jan. 26

Meet the Press #1 Last Week

Morning Show Ratings: Week of Jan. 19

Morning Show Ratings: Week of Jan. 5

"This Week" #1 For First Time Since 1999

Morning Show Notes: NBC and CBS

First Sunday Of '09 Goes To MTP

MTP Wins In Final '08 Week

MTP Wins Fourth Quarter With 1.3M Viewer Lead

Meet on Top Last Sunday

Morning Show Ratings: Week of Dec. 15

Amy Chiaro Leaving the Today Show

MTP On Top During Gregory's First Week

Morning Show Ratings: Week of Dec. 8

MTP Wins Big With Gregory's Debut

Brokaw's Last Week Brings Most Viewers For Political Interview Since 2004

Morning Show Ratings: Week of Dec. 1

During Historic News Month, Network Morning Shows See Little Bump

Morning Show Ratings: Week of Nov. 24

Morning Show Ratings: Week of Nov. 17

This Week's Best in Eight Years

Morning Show Ratings: Week of Nov. 10

Sunday Show Numbers: Nov. 16, 2008

Morning Show Ratings: Week of Nov. 3

Fox News Sunday's Best Ever*

Morning Show Ratings: Week of Oct. 27

If It's The Sunday Before The Election... It's Meet the Press

Meet the Press First Among Pre-Election Sunday Talkers

McCain Leads MTP to Ratings Win

MTP's Best Week Since 2004

MTP Begins New Win Streak

Morning Show Ratings: Week of Oct. 6

Meet Back on Top

Morning Show Ratings: Week of Sept. 29

Q3 2008 Ratings: Today on Top

Q3 2008 Ratings: MTP's 44 Consecutive

First Place Sunday For ABC and CBS, FNS Re-Air's Triple Digit Growth

Morning Show Ratings: Week of Sept. 22

Morning Show Ratings: 2007-2008 Season

Morning Show Ratings: Week of Sept. 15

Split Decision for Sunday Morning Shows

MTP First, But This Week with George Stephanopoulos' Best Ever

Morning Show Ratings: Week of September 8

Morning Show Ratings: Week of Sept. 1

Meet Tops After Each Convention

Morning Show Ratings: Week of August 25

Between Politicians and Pundits, Brokaw Aims for New Target

From Beijing to Denver, Strong Weekend Ratings for NBC

Morning Show Ratings: Week of Aug. 18

Mile High Win for MTP

Meet Wins With Gregory as Moderator

Morning Show Ratings: Week of August 11

Morning Show Ratings: Week of Aug. 4

Meet the Press Takes Gold

MTP Wins By More Than a Million

Morning Show Ratings: Week of July 28

With Obama, Brokaw's Best Ratings

Morning Show Ratings: Week of July 21

Read more on TVNewser >

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