Morning Show Ratings

Last week, NBC's "Today" made it 725 consecutive weeks as the highest rated morning show in Total Viewers. The program drew its biggest audience since May. Both "Today" and "Good Morning America" were up week-to-week.

The averages from last week:

Total Viewers: NBC: 5.56M / ABC: 4.18M / CBS: 2.63M

A25-54 rating: NBC: 2.1 / ABC: 1.4 / CBS: 0.9

NBC's "Today" remained atop the morning shows by a 1.33 million Total Viewer margin last week. "Good Morning America" was up the most week-to-week in Total Viewers (+110k).

If NBC also wins this week, "Today" will have won 725 consecutive weeks in Total Viewers.

The averages from last week:

Total Viewers: NBC: 5.45M / ABC: 4.12M / CBS: 2.74M

A25-54 demo: NBC: 2.57M / ABC: 1.72M / CBS: 1.15M

NBC's "Today" maintained its 1.5M Total Viewer lead over ABC's "Good Morning America," its largest since 2006. Week-to-week, Total Viewer numbers remained almost the same for the three programs and the A25-54 demo numbers also saw little movement.

The averages from last week:

Total Viewers: NBC: 5.5M / ABC: 4.0M / CBS: 2.8M

A25-54 rating: NBC: 2.1 / ABC: 1.3 / CBS: 0.9

Last Saturday, "Good Morning America Saturday" was the top morning show in both Total Viewers with 3.04M and the A24-54 demographic with 1.28M. The program saw a 24% increase in Total Viewers and 17% in the demo year-to-year.

CBS's "Early Show" Saturday Edition had its largest audience since February (2.03M) and also saw sizable year-to-year gains, up 28% in Total Viewers and and 40% in A25-54.

NBC's "Saturday Today" drew 2.76M Total Viewers and 1.13M in the demo. Note: The "Saturday Today" broadcast was preempted for a full hour last week.

With its best week since May, NBC's "Today" show solidly held first place among the morning shows last week and gained nearly 300K Total Viewers week-to-week. ABC's "Good Morning America" and CBS' "Early Show" maintained roughly the same total audience from the previous week.

The averages from last week:

Total Viewers: NBC: 5.5M / ABC: 4.0M / CBS: 2.7M

A25-54 rating: NBC: 2.0 / ABC: 1.4 / CBS: 0.9

Bonus: "Early Show" Weather anchor Dave Price, shaved off his "No Way Home" beard a half-hour at a time today.

NBC's "Today" show maintained its first place spot after the previous week's strong performance, but ABC's "Good Morning America" was the only one of the morning programs to show Total Viewer growth week-to-week. "GMA" also had its best A25-54 demo average since May.

The averages from last week:

Total Viewers: NBC: 5.21M / ABC: 4.10M / CBS: 2.68M

A25-54 demo: NBC: 2.35M / ABC: 1.73M / CBS: 1.10M

In the first week of the new season, NBC's "Today" handily won the week in both Total Viewers and A25-54 Viewers with its largest audience averages in both categories since early June. (You can see the ratings for last season here.)

The averages from last week:

Total Viewers: NBC: 5.26M / ABC: 3.86M / CBS: 2.64M

A25-54 demo: NBC: 2.39M / ABC: 1.65M / CBS: 1.07M

NBC's "Today" topped the morning shows for the 2008-2009 season. NBC had its best Total Viewer gap over "Good Morning America" in five years.

Last week, "Today" had its most Total Viewers since June. Both GMA and "Early Show" also saw week-to-week increases.

Here are the season averages:

And last week's averages:

NBC's "Today" remained in first place, though both "Today" and CBS' "Early Show" saw their viewer totals decrease slightly (a little over 100k each) from the week prior. ABC's "Good Morning America" added 30K Total Viewers (60K in the demo) to the gains they saw the previous week, which was when the Whitney Houston mini-concert aired.

Here's your breakdown:

Total Viewers: NBC: 5.04M / ABC: 3.95M / CBS: 2.48M

A25-54 demo: NBC: 2.26M / ABC: 1.67M / CBS: 1.00M

NBC's "Today" maintained its first-place rank last week and saw its viewer totals hold steady. ABC's "Good Morning America" gained 220K Total Viewers (50K in the demo) compared to the previous week. Whitney Houston appeared in a highly publicized mini-concert for the program on Wednesday (Sept 2nd).

Here's your breakdown:

Total Viewers: NBC: 5.15M / ABC: 3.92M / CBS: 2.61M

A25-54 demo: NBC: 2.21M / ABC: 1.61M / CBS: 1.04M