TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

MSNBC Apologizes for Controversial Tweet About Conservatives and Cheerios

MSNBC’s official Twitter account deleted a tweet last night that suggested conservatives wouldn’t like a new Cheerios commercial featuring an interracial family set to air during the Super Bowl.

“Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” read the tweet, which linked to an MSNBC.com story on the new ad.

The tweet was playing off the 2013 firestorm created over a similar Cheerios ad with the same interracial family. That ad generated such vile reaction online, the YouTube comments section was closed.

We’ve reached out to MSNBC for comment, but did not immediately get a response.

>Update: RNC Chairman Reince Priebus has sent MSNBC President Phil Griffin a letter informing him he has banned RNC officials from appearing on MSNBC until Griffin personally and publicly apologizes.

>Update: MSNBC has fired the author of the tweet, and Phil Griffin has apologized to Reince Priebus.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!