MSNBC's Big WeekThe final week of the democratic primary also was one of MSNBC's best weeks in years. The network is touting ratings successes it hasn't seen in almost seven years. It's good news for Hardball, Countdown and the prime time (8pm-11pmET) average: For the first time ever, MSNBC's "Countdown with Keith Olbermann" was the #1 show at 8 p.m., out-drawing Fox News's "O'Reilly Factor" head-to-head among Adults 25-54. This is the first time since June 2001 that MSNBC has out-rated "The O'Reilly Factor" at 8 p.m. The weekly demo win is for a Monday, Wednesday, Thursday & Friday average, taking out Tuesday's primary night. In Total Viewers FNC finished with 2.524M vs. MSNBC's 1.296M. Also, Laura Ingraham filled in for O'Reilly on Friday, and when that is taken out of the average, O'Reilly edges out Olbermann 503K vs. 491K. O'Reilly also doubled Olbermann in Total Viewers: 2.736M vs. 1.337M. And there's this... This is the first time MSNBC beat FNC for the week in primetime since Feb. 25, 2008, when MSNBC telecast exclusive coverage of the Democratic candidates debate. Prior to that, the last time MSNBC beat FNC in primetime was the week of July 30, 2001. Again, this would be taking out Tuesday, but MSNBC also topped FNC in the A25-54 demo and Total Viewers that night. Also a good week for Hardball, after the jump... From: Griffin, Phil (NBC Universal) We have real momentum, leading us into the next phase of the campaign. MSNBC NOTCHES DEMO WIN OVER FNC IN PRIMETIME NEW YORK – June 10, 2008 – MSNBC continued its ratings surge last week, with viewers flocking out of the "No Spin Zone" and to "The Place for Politics." For the first time ever, MSNBC's "Countdown with Keith Olbermann" was the #1 show at 8 p.m., out-drawing Fox News's "O'Reilly Factor" head-to-head among Adults 25-54. This is the first time since June 2001 that MSNBC has out-rated "The O'Reilly Factor" at 8 p.m. Excluding Tuesday's primary coverage, "Countdown with Keith Olbermann" averaged 477,000 A25-54 vs. 472,000 for the "Factor." MSNBC also out-drew Fox News Channel for the week in primetime (June 2-8, M-F, 8-11 p.m.), averaging 496,000 Adults 25-54 vs. 449,000. This is the first time MSNBC beat FNC for the week in primetime since Feb. 25, 2008, when MSNBC telecast exclusive coverage of the Democratic candidates debate. Prior to that, the last time MSNBC beat FNC in primetime was the week of July 30, 2001. "Hardball with Chris Matthews" also kept up its momentum, ranking #1 at 7 p.m. in the key adult demo (334,000), out-rating CNN by 5% (319,000) and FNC by 19% (280,000). The 5 p.m. broadcast of "Hardball" also beat FNC for the week (218,000 vs. 198,000). Email This Post |
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