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MSNBC’s Prime Change: Press Release

Here is the press release about MSNBC’s longform announcement. “On January 13th of this year, MSNBC began presenting documentary programming on Friday evenings, resulting in stunning ratings growth,” it says.

Details: “During the period from January 13 through June 25, 2006, on Friday nights, MSNBC is up 67% in the 25-54 demographic and 34% in total viewers, from 10 p.m. to midnight (ET) versus a year ago.”

Scott Hooker will continue as senior executive producer of documentary production and development. As first reported by TVNewser earlier this week, Michael Rubin is rejoining MSNBC as vice president of longform programming. Both Hooker and Rubin will report to Dan Abrams

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