As CNN officially takes control of CNNMoney as part of the Time Inc. spinoff from Time Warner, the network is touting “significant changes” to the site. A new logo, two new verticals, a new app and three Flipboard magazines were launched today.
In a note to staffers this afternoon, CNN Worldwide president Jeff Zucker said the site will “be more connected to CNN television than ever.” In addition to branded CNNMoney segments appearing on the channel, TVNewser hears “Your Money,” CNN’s Saturday business show hosted by Christine Romans, will be rebranded to “CNNMoney” in the coming weeks.
“This is an incredible opportunity for CNN to build upon the already-successful CNNMoney brand and expand the network’s business, personal finance, industry, and tech news coverage across all platforms,” Zucker wrote.
Zucker’s full note and a promo for the new CNNMoney are after the jump.
June 2, 2014
If you visit CNNMoney today, you’ll see some significant changes – the site is featuring a new logo, new beats and fresh, inventive editorial. That’s because yesterday, as part of the Time Inc. spinoff from Time Warner, CNN took full control of CNNMoney.
This is an incredible opportunity for CNN to build upon the already-successful CNNMoney brand and expand the network’s business, personal finance, industry, and tech news coverage across all platforms.
As part of the expansion, CNNMoney launched two new verticals – Luxury and Media. You’ll begin to see branded TV segments and a new CNNMoney show on air. And we debuted #BigMoney, the first of many new editorial initiatives imagined for the coming year. In addition, an all-new app for iOS devices and three Flipboard magazines were released today: Cybersecurity,Cool Cars and Future of Media with Brian Stelter.
But it’s the less visible changes that will truly set CNNMoney apart from its competition. With a strategy of covering “the money news that matters most to you,” the CNNMoney team will drive conversation through social, mobile and video. And the site will be more connected to CNN television than ever.
Like me, sponsors are excited about the evolution of the franchise. CNNMoney has already gained traction in the marketplace with support from brands like American Express, Coach, TD Ameritrade and Verizon.
I encourage you to visit CNNMoney.com today and check out our new promo below.
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