October 2010 was not a strong one for HLN. Year-over-year, the network was down -19% in Total Viewers and down -26% in A25-54 demo viewers in total day, and fared even worse in primetime.
- Today day (Mon-Sun): 245k total/107k A25-54
- Prime (Mon-Sun): 375k total/120k A25-54
Among all HLN programs, the one to see the smallest dip is “Morning Express with Robin Meade.” The program was down -2% in total viewers and down -7% in the demo compared to October ’09.
Grace is down -28% in Total Viewers and down -33% in the demo. Behar is down -27% in Total Viewers and -34% in the demo.
At 7 PM, “Issues with Jane Velez Mitchell” performed slightly better, but was still down -13% in Total Viewers and -17% in the demo, year-over-year.
—-HLN Press Release—
In October, Morning Express with Robin Meade continues to dominate MSNBC’s Morning Joe among 25-54 viewers, with an advantage of 34% (175k vs. 131k). This is the 19th consecutive month that Morning Express with Robin Meade has topped Morning Joe among 25-54 viewers.
In daytime, 9a-5p (M-F) HLN has a 14% advantage over MSNBC among 25-54 viewers for the month of October (92k vs. 81k). This is the 13th consecutive month that HLN has beaten MSNBC among 25-54 viewers from 9a to 5p (M-F).