TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

October 2010 Ratings: HLN Down Across the Board

October 2010 was not a strong one for HLN. Year-over-year, the network was down -19% in Total Viewers and down -26% in A25-54 demo viewers in total day, and fared even worse in primetime.

  • Today day (Mon-Sun): 245k total/107k A25-54
  • Prime (Mon-Sun): 375k total/120k A25-54

Among all HLN programs, the one to see the smallest dip is “Morning Express with Robin Meade.” The program was down -2% in total viewers and down -7% in the demo compared to October ’09.

In primetime, both 8 PM’s “Nancy Grace” and 9 PM’s “Joy Behar” are down substantially.


Grace is down -28% in Total Viewers and down -33% in the demo. Behar is down -27% in Total Viewers and -34% in the demo.

At 7 PM, “Issues with Jane Velez Mitchell” performed slightly better, but was still down -13% in Total Viewers and -17% in the demo, year-over-year.

—-HLN Press Release—

In October, Morning Express with Robin Meade continues to dominate MSNBC’s Morning Joe among 25-54 viewers, with an advantage of 34% (175k vs. 131k). This is the 19th consecutive month that Morning Express with Robin Meade has topped Morning Joe among 25-54 viewers.

In daytime, 9a-5p (M-F) HLN has a 14% advantage over MSNBC among 25-54 viewers for the month of October (92k vs. 81k). This is the 13th consecutive month that HLN has beaten MSNBC among 25-54 viewers from 9a to 5p (M-F).

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!