Ratings

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	Address/O'Reilly:	Hannity:	Greta:	O'Reilly:
	510	373	317	777	619	536	410
CNN	Blitzer:	Blitzer:	KingUSA:	Address:	King:	Cooper:	Cooper:
	118	96	122	287	154	142	155
MSNBC	Matthews:	EdShow:	Matthews:	Address/Olbermann:	Maddow:	Olbermann:	Maddow:
	142	173	158	363	329	201	135
HLN	Showbiz:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	101	56	132	234	98	154	140

continued...

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O'Reilly:	Hannity:	Greta:	O'Reilly:
	569	358	366	907	673	450	568
CNN	Blitzer:	Blitzer:	KingUSA:	RicksList:	King:	Cooper:	Cooper:
	123	145	119	234	215	229	220
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	145	182	170	285	303	161	168
HLN	Showbiz:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	88	92	150	215	64	108	112

continued...

Fox News continued to crush its cable news competition in August, but the top-rated network was still hit by the Summer doldrums, with most of its programming down double digits compared to last year.

The August 2010 averages:

Total day (Mon-Sun): 1023k total/269K A25-54
Prime (Mon-Sun): 1821k total/441K A25-54

In total day, the network was down -16% in total viewers and -19% in the demo compared to last year. In primetime it was down -21% and -26%.

In the morning, "Fox & Friends" performed better than any of the other morning programs, and was down only -5% in total viewers and -4% in the demo.

In the afternoon, "Studio B" and "Your World," were down single digits, while "Special Report with Bret Baier," was down only -1% in total viewers, though it was down -17% in the demo.

Glenn Beck was down -12% in total viewers and -17% in the demo while "Fox Report" was down -11% in total viewers and -10% in the demo.

In primetime, all three shows were down double digits, with "The O'Reilly Factor" down -20% in total viewers and -26% in the demo, "Hannity" down -21% and -25% and "On the Record" down -17% and -24%.

All four cable nets saw decreases in viewership compared to last year, but MSNBC, particularly in the demo, saw the smallest -- down -1% in total day and -5% in primetime. The network topped CNN in primetime in both total and demo viewers for the seventh straight month and also was #2 in the total day demo for the second month in a row, though the network still trails ratings leader Fox News significantly.

Total Day (Mon-Sun): 378k total/143k A25-54
Prime (Mon-Sun): 681k total/232k A25-54

"The Ed Show," which had its best month in the demo since launch (625k total/176k demo), was the program with the second-most growth in all of cable news -- behind HLN's "Morning Express" -- compared to last August, up +21% in total viewers and +14% in the demo. The show, which was behind CNN's "Situation Room" last August, is now #2 behind FNC's "Special Report" in both categories.

"Morning Joe" (363k total/108k demo) also posted total viewer growth, +7%, but was down in the demo -8%. The show was #2 in total viewers and narrowly edged out "American Morning" for #3 in the demo. The 5pm "Hardball" (500k total/139 demo) bested CNN's "Situation Room" in the demo for the first time in 2+ years and was down the least from last summer compared to the other programs in that time slot.

"Countdown" (959k total/263k demo) and "Rachel Maddow" (825k total/230k demo) were handily in second place, though both programs were down -25% in the demo, roughly the same year-to-year percentage drops as Fox News' programs at 8 and 9pm.

The weekend evening doc block is continuing to perform well in the demo for the network.

MSNBC release after the jump...

continued...

If the August ratings are any indication, the new primetime lineup cannot come soon enough for CNN. Primetime viewership was at its lowest since May 2000, with 8 and 9 PM being hit especially hard.

The August 2010 averages:

Total day (Mon-Sun): 381k total/117K A25-54
Prime (Mon-Sun): 486k total/144K A25-54

Every CNN program was down double digits in the afternoon when compared to the same time periods last year, with the 6 and 7 PM hours being hit especially hard. "The Situation Room" was down -32% in total viewers and -28% in the demo at 6, while "John King USA" was down -43% and -41%.

The strongest performer was the afternoon edition of "Rick's List," which was down -28% and -32% in total viewers, and -15% and -17% in the demo.

In primetime, Larry King was down -50% in both total viewers and the demo compared to last year. This was King's worst month in the demo since May, 2000 and in total viewers going back to at least 1991.

The primetime "Rick's List" was down -41% in both total viewers and the demo, while "AC360" was down -35% and -27% in total viewers and -34% and -25% in the demo at 10 and 11 PM.

The CNN press release is after the jump.

continued...

The mornings continue to be good for HLN as "Morning Express" remains a big bright spot for the network.

The August 2010 averages:

Total day (Mon-Sun): 268k total/116K A25-54
Prime (Mon-Sun): 400k total/127K A25-54

Robin Meade's morning program (325k total/ 180k demo) is making us start to sound like a broken record. "Morning Express" posted the largest year-to-year growth in cable news -- up 25% in total viewership -- and is once again #2 in the demo behind FNC's "Fox & Friends" among the morning shows. Meade also outdrew CNN's "American Morning" in total viewership for August.

In primetime, HLN is seeing the same decreases the other networks are seeing. Compared to last year, the network is down -14% in total viewers and -25% in the demo.

HLN release after the jump...

continued...

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	NewsHQ:	FNSunday:	Report:	Huckabee:	Special:	Geraldo:	Huckabee:
	199	299	195	194	163	229	172
CNN	Newsroom:	Newsroom:	Newsroom:	Special:	King:	Newsroom:	Special:
	168	129	106	180	151	145	108
MSNBC	Special:	Special:	Special:	Special:	Special:	Special:	Special:
	159	153	253	266	172	201	339
HLN	HLN:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	53	48	44	52	58	51	55

continued...

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	NewsHQ:	NewsHQ:	Report:	Huckabee:	Beck:	Geraldo:	Jrnl/FNW::
	219	236	292	177	215	327	145
CNN	Newsroom:	SitRoom:	Newsroom:	Special:	Special:	Newsroom:	Special:
	103	95	134	108	147	128	126
MSNBC	Special:	Special:	Special:	Special:	Special:	Special:	Special:
	222	250	211	179	187	277	288
HLN	HLN:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	62	70	52	55	53	84	66

continued...

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O'Reilly:	Hannity:	Greta:	O'Reilly:
	315	257	225	363	287	297	351
CNN	Blitzer:	Blitzer:	KingUSA:	Katrina:	King:	Cooper:	Katrina:
	127	76	84	135	78	164	226
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Special:	Special:
	157	204	123	192	146	175	290
HLN	Showbiz:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	51	63	122	182	105	140	90

continued...

	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Beck:	Baier:	Shep:	O'Reilly:	Hannity:	Greta:	O'Reilly:
	548	356	321	512	487	382	329
CNN	Blitzer:	Blitzer:	KingUSA:	RicksList:	King:	Cooper:	Cooper:
	151	101	57	89	143	131	103
MSNBC	Matthews:	EdShow:	Matthews:	Olbermann:	Maddow:	Olbermann:	Maddow:
	164	147	136	228	185	179	134
HLN	Showbiz:	Prime:	Issues:	Grace:	Behar:	Grace:	Showbiz:
	76	62	174	165	110	111	68

continued...