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RatingsThe Scoreboard: Tuesday, August 3125-54 demographic: (L +SD)
Total day: FNC: 364 | CNN: 123 | MSNBC: 133 | HLN: 129 Prime: FNC: 649 | CNN: 196 | MSNBC: 296 | HLN: 159
Data by Nielsen Media Research. Live and same day (DVR) data. The Scoreboard: Monday, August 3025-54 demographic: (L +SD)
Total day: FNC: 370 | CNN: 131 | MSNBC: 141 | HLN: 114 Prime: FNC: 676 | CNN: 226 | MSNBC: 250 | HLN: 124
Data by Nielsen Media Research. Live and same day (DVR) data. August '10 Ratings: Fox News Leads Pack During Slow August
The August 2010 averages: Total day (Mon-Sun): 1023k total/269K A25-54 In total day, the network was down -16% in total viewers and -19% in the demo compared to last year. In primetime it was down -21% and -26%. In the morning, "Fox & Friends" performed better than any of the other morning programs, and was down only -5% in total viewers and -4% in the demo. In the afternoon, "Studio B" and "Your World," were down single digits, while "Special Report with Bret Baier," was down only -1% in total viewers, though it was down -17% in the demo. Glenn Beck was down -12% in total viewers and -17% in the demo while "Fox Report" was down -11% in total viewers and -10% in the demo. In primetime, all three shows were down double digits, with "The O'Reilly Factor" down -20% in total viewers and -26% in the demo, "Hannity" down -21% and -25% and "On the Record" down -17% and -24%. August '10 Ratings: MSNBC Holds Steady from Year Ago
Total Day (Mon-Sun): 378k total/143k A25-54 "The Ed Show," which had its best month in the demo since launch (625k total/176k demo), was the program with the second-most growth in all of cable news -- behind HLN's "Morning Express" -- compared to last August, up +21% in total viewers and +14% in the demo. The show, which was behind CNN's "Situation Room" last August, is now #2 behind FNC's "Special Report" in both categories. "Morning Joe" (363k total/108k demo) also posted total viewer growth, +7%, but was down in the demo -8%. The show was #2 in total viewers and narrowly edged out "American Morning" for #3 in the demo. The 5pm "Hardball" (500k total/139 demo) bested CNN's "Situation Room" in the demo for the first time in 2+ years and was down the least from last summer compared to the other programs in that time slot. "Countdown" (959k total/263k demo) and "Rachel Maddow" (825k total/230k demo) were handily in second place, though both programs were down -25% in the demo, roughly the same year-to-year percentage drops as Fox News' programs at 8 and 9pm. The weekend evening doc block is continuing to perform well in the demo for the network. MSNBC release after the jump... August '10 Ratings: CNN Has Lowest Primetime Viewership In 10 Years
The August 2010 averages: Total day (Mon-Sun): 381k total/117K A25-54 Every CNN program was down double digits in the afternoon when compared to the same time periods last year, with the 6 and 7 PM hours being hit especially hard. "The Situation Room" was down -32% in total viewers and -28% in the demo at 6, while "John King USA" was down -43% and -41%. The strongest performer was the afternoon edition of "Rick's List," which was down -28% and -32% in total viewers, and -15% and -17% in the demo. In primetime, Larry King was down -50% in both total viewers and the demo compared to last year. This was King's worst month in the demo since May, 2000 and in total viewers going back to at least 1991. The primetime "Rick's List" was down -41% in both total viewers and the demo, while "AC360" was down -35% and -27% in total viewers and -34% and -25% in the demo at 10 and 11 PM. The CNN press release is after the jump. August '10 Ratings: HLN Continues to Grow in the Morning
The August 2010 averages: Total day (Mon-Sun): 268k total/116K A25-54 Robin Meade's morning program (325k total/ 180k demo) is making us start to sound like a broken record. "Morning Express" posted the largest year-to-year growth in cable news -- up 25% in total viewership -- and is once again #2 in the demo behind FNC's "Fox & Friends" among the morning shows. Meade also outdrew CNN's "American Morning" in total viewership for August. In primetime, HLN is seeing the same decreases the other networks are seeing. Compared to last year, the network is down -14% in total viewers and -25% in the demo. HLN release after the jump... The Scoreboard: Sunday, August 2925-54 demographic: (L +SD)
Total day: FNC: 211 | CNN: 127 | MSNBC: 184 | HLN: 88 Prime: FNC: 195 | CNN: 159 | MSNBC: 213 | HLN: 54
Data by Nielsen Media Research. Live and same day (DVR) data. The Scoreboard: Saturday, August 2825-54 demographic: (L +SD)
Total day: FNC: 225 | CNN: 138 | MSNBC: 169 | HLN: 111 Prime: FNC: 240 | CNN: 128 | MSNBC: 214 | HLN: 64
Data by Nielsen Media Research. Live and same day (DVR) data. The Scoreboard: Friday, August 2725-54 demographic: (L +SD)
Total day: FNC: 265 | CNN: 110 | MSNBC: 153 | HLN: 107 Prime: FNC: 315 | CNN: 126 | MSNBC: 171 | HLN: 138
Data by Nielsen Media Research. Live and same day (DVR) data. The Scoreboard: Thursday, August 2625-54 demographic: (L +SD)
Total day: FNC: 319 | CNN: 117 | MSNBC: 119 | HLN: 107 Prime: FNC: 462 | CNN: 121 | MSNBC: 197 | HLN: 124
Data by Nielsen Media Research. Live and same day (DVR) data. PreviouslyThe Scoreboard: Wednesday, August 25 The Scoreboard: Tuesday, August 24 The Scoreboard: Monday, August 23 The Scoreboard: Sunday, August 22 The Scoreboard: Saturday, August 21 The Scoreboard: Friday, August 20 The Scoreboard: Thursday, August 19 The Scoreboard: Wednesday, August 18 The Scoreboard: Tuesday, August 17 The Scoreboard: Monday, August 16 The Scoreboard: Sunday, August 15 The Scoreboard: Saturday, August 14 The Scoreboard: Friday, August 13 The Scoreboard: Thursday, August 12 The Scoreboard: Wednesday, August 11 The Scoreboard: Tuesday, Aug. 10 The Scoreboard: Monday, August 9 The Scoreboard: Sunday, August 8 The Scoreboard: Saturday, August 7 The Scoreboard: Friday, Aug. 6 The Scoreboard: Thursday, August 5 The Scoreboard: Wednesday, August 4 The Scoreboard: Tuesday, Aug. 3 The Scoreboard: Monday, August 2 The Scoreboard: Sunday, Aug. 1 The Scoreboard: Saturday, July 31 The Scoreboard: Friday, July 30 The Scoreboard: Thursday, July 29 The Scoreboard: Wednesday, July 28 The Scoreboard: Tuesday, July 27 The Scoreboard: Monday, July 26 July '10 Ratings: Fox News Has More Total Viewers Than MSNBC, CNN, HLN Combined July '10 Ratings: In Total Day CNN Tops MSNBC in Total Viewers, Drops in the Demo July '10 Ratings: MSNBC Tops CNN In Prime for Sixth Straight Month July '10 Ratings: Robin Meade Continues Morning Growth for HLN The Scoreboard: Sunday, July 25 The Scoreboard: Saturday, July 24 The Scoreboard: Friday, July 23 The Scoreboard: Thursday, July 22 Thursday Ratings Delayed... Again The Scoreboard: Wednesday, July 21 The Scoreboard: Tuesday, July 20 The Scoreboard: Monday, July 19 The Scoreboard: Sunday, July 18 The Scoreboard: Saturday, July 17 The Scoreboard: Friday, July 16 The Scoreboard: Thursday, July 15 The Scoreboard: Wednesday, July 14 The Scoreboard: Tuesday, July 13 The Scoreboard: Monday, July 12 The Scoreboard: Sunday, July 11 The Scoreboard: Saturday, July 10 The Scoreboard: Friday, July 9 The Scoreboard: Thursday, July 8 The Scoreboard: Wednesday, July 7 The Scoreboard: Tuesday, July 6 The Scoreboard: Monday, July 5 The Scoreboard: Sunday, July 4 The Scoreboard: Saturday, July 3 The Scoreboard: Friday, July 2 The Scoreboard: Thursday, July 1 The Scoreboard: Wednesday, June 30 The Scoreboard: Tuesday, June 29 The Scoreboard: Monday, June 28 Q2 2010 Ratings: Fox News Has Top 13 Programs on Cable News Q2 2010 Ratings: MSNBC Down From Last Year, Tops CNN in Primetime Q2 2010 Ratings: CNN's Up and Down Quarter Q2 2010 Ratings: Primetime Down While Meade, Behar Improve for HLN Over Year Ago The Scoreboard: Sunday, June 27 The Scoreboard: Saturday, June 26 The Scoreboard: Friday, June 25 The Scoreboard: Wednesday, June 23 The Scoreboard: Tuesday, June 22 The Scoreboard: Monday, June 21 The Scoreboard: Sunday, June 20 The Scoreboard: Saturday, June 19 The Scoreboard: Friday, June 18 The Scoreboard: Thursday, June 17 The Scoreboard: Wednesday, June 16 The Scoreboard: Tuesday, June 15 The Scoreboard: Monday, June 14 The Scoreboard: Sunday, June 13 The Scoreboard: Saturday, June 12 The Scoreboard: Friday, June 11 The Scoreboard: Thursday, June 10 The Scoreboard: Wednesday, June 9 The Scoreboard: Tuesday, June 8 The Scoreboard: Monday, June 7 The Scoreboard: Sunday, June 6 The Scoreboard: Saturday, June 5 The Scoreboard: Friday, June 4 The Scoreboard: Thursday, June 3 The Scoreboard: Wednesday, June 2 The Scoreboard: Tuesday, June 1 The Scoreboard: Monday, May 31 May '10 Ratings: Fox News Down, But Still On Top May '10 Ratings: Schultz, Ratigan, Hardball Boost MSNBC's Afternoon May '10 Ratings: CNN Still Down, But Slightly Less So |
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