In 2005, MSNBC and CNN Headline News fought for the right to claim third place in the ratings. Nancy Grace put up a fight, but MSNBC still won by a hair:

25-54 demographic: The networks virtually tied in total day, with HLN averaging 100,000 viewers and MSNBC averaging 99,000. In primetime, MSNBC beat HLN by 19,000 viewers (147k vs. 128k).

Total viewers: MSNBC beat HLN by 10,000 viewers in total day and 13,000 viewers in primetime.

But HLN has the momentum: It was up 16% in total day, while MSNBC was only up 3% in the total day demo and down 1% in total viewers. In primetime, HLN was up more than 50%, while MSNBC was only up 7% in the primetime demo and down 3% in total viewers...