For the first time since... well, a long time... Bill O'Reilly came in third place in the 25-54 demo last night.

O'Reilly averaged 475,000 demo viewers, a few less than MSNBC's Keith Olbermann, who had 476,000.

CNN's Paula Zahn won the hour with 543,000. Here's the scoreboard.

> Update: 2:05pm: "Olbermann only got the boost because of the Shooter video! P.S.--O'Reilly was on tape," an e-mailer says...

> Update: This post uses live + same day data. According to live data, which FNC uses, O'Reilly was second in the demo...