TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

State of the Union: FNC #1, MSNBC #2, CNN #3

Fox News Channel was the most-watched cable news channel during Pres. Obama’s third State of the Union address last night, in both Total Viewers and A25-54 viewers. FNC average 3.8 million viewers during the speech. That’s one million more than watched on MSNBC and 1.2 million more than CNN’s take.

Interesting notes: Fox News got significant tune-in after the president finished which continued into the GOP response. And for the first time ever for a State of the Union, MSNBC topped CNN in Total Viewers, but trailed in the younger demo.

Here’s a breakdown:

  • Address (9:11pm-10:17pm)

FNC: 3,812,000 / 1,143,000
MSNBC: 2,817,000 / 818,000
CNN: 2,670,000 / 1,054,000

  • Address Analysis (10:17pm-10:28pm)

FNC: 4,249,000 / 1,303,000
MSNBC: 2,726,000 / 768,000
CNN: 2,653,000 / 1,047,000

  • GOP Response (10:28pm – 10:35/40pm)

FNC: 4,221,000 / 1,222,000
MSNBC: 2,411,000 / 686,000
CNN: 2,203,000 / 806,000

As for the broadcast networks, Nielsen Fast Affiliates (finals come out later) show CBS drew 7.43m, followed by NBC with 7.19m, ABC at 5.99m and FOX with 5.32m.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!