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Tuesday, Aug 08

Favorable Ratings: Diane Sawyer #1

A new Gallup Panel poll measures the favorable and unfavorable ratings for America's top television news and talk personalities.

Diane Sawyer "has the highest overall net favorable," with 80 percent favorable and just 11 percent unfavorable. (Net favorable is the favorable rating minus the unfavorable rating.) Charles Gibson, Matt Lauer, Dan Rather, Bob Schieffer, and Brian Williams all have pretty high net favorables.

However, 27 percent of those polled had never heard of Gibson; 29 percent had never heard of Schieffer; and 38 percent had never heard of Williams. (Wow.) Here's a table listing re-calculated favorable and unfavorable ratings, "looking only at the responses of those who have an opinion of each television personality:"

Opinion of Television Personalities
Among Those With Opinions of Each Person

July 24-27, 2006

Favorable Unfavorable
% %
Diane Sawyer 88 12
Charles Gibson 87 13
Brian Williams 87 13
Bob Schieffer 85 15
Anderson Cooper 83 17
Meredith Vieira 81 19
Matt Lauer 81 19
Lou Dobbs 78 22
Regis Philbin 75 25
Dan Rather 73 27
Katie Couric 72 28
Barbara Walters 70 30
Larry King 66 34
Bill O'Reilly 56 44
Geraldo Rivera 37 63
Rosie O'Donnell 35 65
Star Jones Reynolds 30 70

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