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The Scoreboard: Friday, August 10

25-54 demographic (Live +SD)

  • Total day: FNC: 249 | MSNBC: NA*| CNN: 89 | HLN: 89
  • Primetime: FNC: 237 | MSNBC: 175 | CNN: 114 | HLN: 99

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly/VP: Hannity/VP:
400 378 361 328 159 224 270 270
MSNBC Olympics: Sharpton: Matthews: EdShow: Maddow: Lockup: Lockup/VP: VP:
NA* 184 145 158 223 144 218 73
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett/VP: VP:
91 103 83 61 55 72 113 135
HLN Express: Express: VelezMitch: Grace: VelezMitch: Grace: Showbiz: VelezMitch:
44 53 75 93 107 96 56 55

Total Viewers (Live +SD)

  • Total day: FNC: 1.091 | MSNBC: NA* | CNN: 305 | HLN: 195
  • Primetime: FNC: 1.426 | MSNBC:626 | CNN: 293| HLN: 242

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly/VP: Hannity/VP:
1.628 1.730 1.457 1.921 1.206 1.142 842 842
MSNBC Olympics: Sharpton: Matthews: EdShow: Maddow: Lockup: Lockup/VP: VP:
NA* 647 733 735 830 313 377 198
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett/VP: VP:
492 408 388 339 262 278 295 291
HLN Express: Express: VelezMitch: Grace: VelezMitch: Grace: Showbiz: Velezmitch:
115 126 202 262 280 183 101 103

*Due to coverage of the 2012 Olympic Games on MSNBC, some ratings numbers are not available.

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