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The Scoreboard: Monday, August 6

25-54 demographic (Live +SD)

  • Total day: FNC: 270| MSNBC: NA*| CNN: 96 | HLN: 78
  • Primetime: FNC: 378 | MSNBC: 267 | CNN: 112 | HLN: 104

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
282 292 393 529 365 241 255 209
MSNBC Olympics: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
NA* 198 261 248 303 250 155 148
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
93 108 92 102 131 104 83 79
HLN Express: Express: VelezMitchell: Grace: DrDrew: Grace: Showbiz: DrDrew:
75 45 102 65 122 126 45 56

Total Viewers (Live +SD)

  • Total day: FNC: 1.236 | MSNBC: NA* | CNN: 373 | HLN: 213
  • Primetime: FNC: 2.002 | MSNBC: 911 | CNN: 402 | HLN: 288

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
1.569 1.587 1.613 2.649 1.958 1.379 1.043 680
MSNBC Olympics: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
NA* 684 984 908 1.040 785 478 383
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
610 393 270 400 449 357 227 221
HLN Express: Express: VelezMitchell: Grace: DrDrew: Grace: Showbiz: DrDrew:
182 150 285 274 285 305 163 168

*Due to coverage of the 2012 Olympic Games on MSNBC, some ratings numbers are not available.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.