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The Scoreboard: Thursday, August 16

25-54 demographic (Live +SD)

  • Total day: FNC: 328 | MSNBC: 200 | CNN: 92 | HLN: 93
  • Primetime: FNC: 518 | MSNBC: 322 | CNN: 97 | HLN: 109

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
373 314 329 651 485 410 355 242
MSNBC Matthews: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
172 165 209 281 370 317 206 192
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
96 100 148 127 77 87 78 60
HLN Express: Express: VelezMitchell: Grace: DrDrew: Grace: Showbiz: DrDrew:
88 40 73 112 92 121 51 26

Total Viewers (Live +SD)

  • Total day: FNC: 1.474 | MSNBC: 642 | CNN: 342 | HLN: 234
  • Primetime: FNC: 2.690 | MSNBC: 1.170 | CNN: 417 | HLN: 319

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
1.778 1.830 1.680 3.346 2.525 2.169 1.435 835
MSNBC Matthews: Sharpton: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
845 837 842 938 1.320 1.253 568 460
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
387 349 396 452 469 330 312 220
HLN Express: Express: VelezMitchell: Grace: DrDrew: Grace: Showbiz: DrDrew:
241 130 191 431 219 308 158 89
Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.