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‘Today’ Wins Monday, During Katie Couric Week on ‘GMA’

Katie Couric‘s return to mornings subbing on “Good Morning America” did not result in a win for the #2 morning show.

The “Today” show, where Couric spent 16 years, topped “Good Morning America” Monday according to Nielsen Fast National ratings. “Today” averaged 5.113 million Total Viewers, to GMA’s 4.780 million. In the A25-54 demo, “Today” averaged a 1.8 rating (2.204 million) to GMA’s 1.5 rating (1.760 million).

While Couric sits in on “GMA,” “Today” is digging into its own bag of tricks, teasing a “legend” would return to Monday’s show. (It was Meredith Vieira.) And today, Sarah Palin co-hosted the 8am hour. And tomorrow on “Today” an announcement from Ryan Seacrest who just signed a new deal with NBC Universal.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.