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Weather Channel Shaking Up ‘Wake Up With Al’

Starting in mid-April, The Weather Channel’s “Wake Up with Al” will have a decidedly different vibe, as the show originates from New York, rather than Weather’s Atlanta headquarters.

Co-host Al Roker usually hosts the show from New York, with his colleague Stephanie Abrams joining him via video from Atlanta. For the next few months however Abrams will be joining Roker in New York. A Weather Channel tipster tells us that the move is a “tryout,” designed to see how the chemistry looks when Roker and Abrams are in the same room rather than in different states. If the results are positive, the show may originate from New York permanently.

To go along with her temporary move, Abrams will also be hosting “Your Weather Today” from New York.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.