Younger Viewers Tuning Out the Evening News? Not at ‘Noticiero Univision’
The conventional wisdom has held that younger viewers are tuning out of the network evening newscasts, turning instead to cable news and the Web. Univision’s evening newscast, “Noticiero Univision” seems to indicate otherwise.
The program is still far behind its English-language competition in terms of total viewers and the key news demo of adults 25-54, but among younger viewers, the program is right up there with ratings-leader “NBC Nightly News.”
Among viewers 18-34, “Noticiero Univision” places second behind NBC, ahead of both ABC and CBS.
Numbers after the jump.
November, 2011:
| NBC | ABC | CBS | Univision | |
|---|---|---|---|---|
| • Total Viewers: | 8,981,000 | 7,954,000 | 6,410,000 | 1,989,000 |
| • A18-34: | 485,000 | 408,000 | 388,000 | 433,000 |
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Nadine Cheung
Editor, The Job Post
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