Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

675,000 Pages, a Dozen Witnesses, and Two Months Later, a Decision on Toilet Paper Design Lawsuit

“Toilet paper. This case is about toilet paper. Are there many other things most people use every day but think very little about? We doubt it.” Such was the introduction to 7th U.S. Circuit Court of AppealsJudge Terence Evansruling (pdf) in a design-based intellectual property lawsuit filed by Georgia-Pacific (owner of the Quilted Northern brand) against Kimberly-Clark (owner of Cottonelle and Scott) over alleged toilet paper design theft. The former accused the later of stealing its trademarked “diamond quilted” design, which launched a suit wherein, as Leagle reports, “some 675,000 pages of documents were produced and more than a dozen witnesses were deposed.” In terms of court rulings, which in our experience as generally as bland as they sound, reading the whole 17 page document (pdf) is honestly a bit fun, given a subject that will make those more juvenile among us a bit giggly, and how bizarre and detailed the whole thing is. However, if your time is short, we refer back to Leagle, who provides a great review of the whole case (and far more brief, coming in at just four pages). And of course, because you’re wondering, Georgia-Pacific wound up losing the suit, with Judge Evans deciding that the “Quilted Diamond Design is functional and therefore cannot be trademarked.”

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our online boot camp, Book Promotion & Publicity! Starting November 3, publishing and publicity experts will teach you the best practices for a successful book launch using various promotional techniques. Register now!