UnBeige logo design by Angela Voulangas and Doug Clouse, as part of our regular <i>design our logo</i> feature
UnBeige logo by Angela Voulangas and Doug Clouse, as part of our regular design our logo feature

Monday Jan 28, 2008

Target Gets Kicked In the Crotch By "Non-Traditional Media Outlets"

rightontarget.jpg

Four out of five people in our official UnBeige survey didn't get worked up when shown Target's now-famous spread eagle ad in Times Square. "It's obvious to me she's doing a snow angel," one astute reader told us. Although AdRants noted some compositional synergy a few weeks ago, we didn't think much of it at all since we've seen, oh, we don't know, bare asses in Times Square before.

But when the blog ShapingYouth called the model's placement on the bullseye "sexualized ad slop" and demanded an explanation from Target, the focus quickly turned from crotch-placement to the blogosphere. We'll let the NY Times explain:

Early this month, the blog's founder, Amy Jussel, called Target, complaining about a new advertising campaign that depicted a woman splayed across a big target pattern--the retailer's emblem--with the bull's-eye at her crotch.

"Targeting crotches with a bull's-eye is not the message we should be putting out there," she said in an e-mail interview.

Target offered an e-mail response:

"Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets," a public relations person wrote to ShapingYouth.

"This practice," the public relations person added, "is in place to allow us to focus on publications that reach our core guest," as Target refers to its shoppers.

The notion that Target doesn't work with "non-traditional media outlets" is pure bullseye bullcrap, since we're pretty sure if we posted something like "Target powers their Design for All website with the blood of 300 freshly-slaughtered adorable baby kittens a day," they'd be all over us like Deborah Adler's ClearRx design.

Of course, we, being the naive non-traditional media outlet we are, just assumed that Target, being ahead-of-the-curve Target, was a pioneer of the new vajayjay trend that is currently sweeping the nation (haven't you noticed our header?). But at least one person we surveyed even saw Target's V-sign as empowering. "I don't get how that could convey women as inferior. You could interpret that it's the opposite," says one liberated female. "That vaginas are the center of the universe."




new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Target Gets Kicked In the Crotch By "Non-Traditional Media Outlets", to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on UnBeige >

Where Designers Read Design
UnBeige in Your Inbox
Mobile Version
RSS Feed
Interested in advertising on UnBeige?
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

AgencySpy

GalleyCat

MobileContentToday

UnBeige

UnBeige Editors
Steve Delahoyde

Stephanie Murg

Email UnBeige

About UnBeige


• Check out UnBeige
in The New York Times

  UnBeige twitter feed loading...

View twitter directly

Follow UnBeige on Twitter
Anonymous Tips
Topics

7 Questions

about

About Us - Logo Module

About Us - Modules

About Us - Subheader Module

ads/mktg

AIGA NEXT

animation

architecture

art

art basel design miami

aspen design summit

awards + competitions

beta

blogs

books

branding + identity

business

collaboration

compostmodern

conferences

consume

contests

crafty

dwell on design

education

events

exhibitions

fashion

feedback

field trip

film + video

friday photo

funny

furniture

gaming

general

graphic design

HOW 2006

icff

ideas

illustration

interiors

jobs

lexicon

magazines

mark your calendar

museums

music

news

off topic

parks + public spaces

parties

people

photo

popularity contest

preservation + restoration

print

product design

professional associations

quote of note

radical craft

rumors

stimulation

sxsw

technique

teevee

The Revolving Door

tools

typography

urbanity

web

y conference

Archives

November 2009

October 2009

September 2009

August 2009

more...

Links

Sites of Interest

A Brief Message

Adaptive Path

Adrants

Ads of the World

Airbag Industries

A List Apart

Andy Rutledge

Apartment Therapy

Archinect

ArchNewsNow

Be A Design Group

BLDGBLOG

Bluelines

Boxes and Arrows

Core77

Cool Hunting

Coudal

CR Blog

Creative Bits

CRIT

The Curated Object

Curbed

Daily Heller

Design Addict

Designboom

Design Is Kinky

Design Matters

Design Observer

DesignSessions

design*sponge

Design Your Life

Design Writing Research

The Designers' Lunchbox

Dexinger

Good Experience

Graphic Design Forum

Graphics.com

Homebodies

ideasonideas

IDFuel

Inhabitat

Jason Kottke

Land+Living

Liquid Treat

LVHRD

MoCoLoCO

murketing

NOTCOT

Poynter (Design & Graphics)

Reluct

Remodelista

Signal vs. Noise

Speedbird

Subtraction

SwissMiss

The Moment

Things Magazine

Typographica

Speak Up

Viewers Like You

Voice AIGA

W Editors' Blog


Magazines

The Architect's Newspaper

Architecture Week

BusinessWeek

Communication Arts

Creative Review

Dwell

Dynamic Graphics

Eye

ID

Interview

HOW

Metropolis

Ping

Print

ReadyMade

STEP Inside Design

W

Job Listings

Featured Listings

Graphic Designer
TouchTunes Interactive Networks
New York, NY

Regional Sales Manager
Workbook/Workbook.com
New York, NY

Marketing & Advertising Manager
Marketing Firm
New York, NY

Print/Web Designer
Health Care Magazine
Glen Rock, NJ

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers