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At Frieze, Luhring Augustine Serves Up Tom Friedman’s Jumbo Hostess Treats


Tom Friedman, Untitled (Hostess Treats), 2013. (Photo: UnBeige)

Twinkies and their eternally shelf-stable sibling snacks have been absent from stores since Hostess shut its doors late last year, but a trio of the company’s beloved treats can be found at Frieze New York, which opens its second edition today on Randall’s Island in Manhattan. Luhring Augustine gallery’s solo booth by Tom Friedman includes this giant Twinkie, Ding Dong, and Sno Ball. The new work, being exhibited for the first time at Frieze, is made of Styrofoam (just like real Hostess foodstuffs!) painted to convincingly evoke spongy, cream-filled goodness. No word on whether Friedman’s snacks were snapped up at yesterday’s VIP preview, but we suspect the work will end up in the hands of megacollector Leon Black. His Apollo Global Management teamed with Metropoulos & Co. earlier this year to acquire Hostess and Dolly Madison products. The $410 million deal closed last month, and four bakeries that produce snacks such as Twinkies, Ding Dongs, and Ho Hos are slated to reopen this summer.

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