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UnBeige logo by Angela Voulangas and Doug Clouse, as part of our regular design our logo feature
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Henry Dreyfuss's Lost (and Found) Symbol Sourcebook
We asked design historian Russell Flinchum, author of the authoritative biography of Dreyfuss, to shed some light on the Symbol Sourcebook. "The origins began with a desire to label John Deere and National Supply Co. (oil drilling equipment) with standard international labels that wouldn't have to be changed from country to country, thus saving much time and effort," he explained. The symbol gathering was primarily a joint project of Dreyfuss and hiw wife, Doris, who worked closely with Paul Clifton, the main designer on the project. "It began with a mass mailing of every organization involved with symbols they could think of, then collating this information and boiling it down to standard appearances." Dreyfuss used the same approach in preparing The Measure of Man, the pioneering ergonomic reference manual published in 1960.
As for sentimental symbol favorites, Flinchum points to the page of Hobo symbols, used to signal everything from poor-quality drinking water to an easy mark (a series of slim triangles scratched on or near a dwelling was a recommendation to "tell a pitiful story" to the sympathetic ears inside). He describes their inclusion in the book, alongside the visual languages of engineering and metereology, as "a detail that I think of as very Henry, very human-centric...a language that Dreyfuss didn't want to see disappear." Email This Post |
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