We're no Cayce Pollard, but the kids at apocalyptek seem to be riding the logo aversion train just fine on their own. They've got a short history of the DC Comics logo, which started out as DC in a circle in 1941 and ended up DC in an oval in 2005. Ah, progress. Seems the critics agree.

Uhh...well...It's very....1998! Yes that's right folks, DC has gone and taken the dot-com-logo plunge and joined the ranks of every other fucking company that had a logo redesign in the last seven years.

Gosh, with a logo that unique, there's no way they could get lost in the shuffle, right?

Shuffle includes CDW, Williams, ADG, Spirit, KCSI, and Jaycees. Obviously we've totally heard of them. Got the logos right here. In our minds. That's right, we're professionals.