As if you needed another reason to plan a trip to the Netherlands, Utrecht- and Berlin-based Hella Jongerius recently completed an overhaul of KLM’s World Business cabins. Writer Nancy Lazarus recently got the scoop on the project.
(Photo: Oliver Mark Photo)
“Humans dream of flying, of floating, and we have extra time on planes. So I wanted to have a place where passengers can dream, be at home, have a craft feel, and a human touch,” said Hella Jongerius earlier this week at New York’s Museum of Arts and Design (MAD). “For airlines it’s all about efficiency, but you also need tactility.” The Dutch designer, known for playfully integrating industrial design with craftsmanship, was interviewed by MAD drector Glenn Adamson on Monday evening in an on-stage conversation that focused on Jongerius’s redesign of KLM’s World Business Class cabins, a project she worked on for two years starting in 2011.
Working on high-end aviation design can be equally challenging and rewarding, according to Jongerius. “There’s lots of exhausting moments on planes when you can’t move around. But as a designer you can act and contribute to solving that situation,” she explained. “KLM was open to different approaches, and with business class we wanted to do extra things since it’s for luxury.” The interior redesign started with the curtains, carpets, and seat covers and expanded to include the seats. The new cabin rollout includes twenty-two 747s and fifteen 777 KLM planes.