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Media Beat

Lori Greiner Discusses ‘Oprah Effect,’ What Inventors Need to Succeed

Lori Greiner knows firsthand the power of Oprah Winfrey to sell product.

In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s Shark Tank tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things, how every inventor thinks they have the greatest thing in the world, and what they need to do to make sure they’re right.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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Media Beat: Lori Greiner on Swimming with Sharks

If you like watching rich people buy things on TV or prefer doing it yourself while watching QVC, then you’re probably familiar with Lori Greiner.

Greiner, known as the “Queen of QVC,” is also a regular on ABC’s Shark Tank, where those that have millions listen to pitches from those that have little more than a million-dollar idea.

SocialTimes editor Devon Glenn sat down with Greiner to talk about the show, her reign on QVC, and if any of the products she’s invested in on Shark Tank have any bite.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Chuck Porter on the Key to Advertising Success: ‘Don’t Do It Unless You Love It’

Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Part II | Tuesday: Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

Chuck Porter on CP+B’s Expansion Plans and Reinventing Domino’s

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

‘My Criterion is The Work’: Chuck Porter on MDC’s Acquisition Strategy

In part I of our Media Beat interview with MDC Partners chief strategist and Crispin Porter + Bogusky chairman Chuck Porter, the ad exec (though he doesn’t really take to that term) discusses his holding company’s acquisition strategy and what it’s like working alongside MDC CEO Miles Nadal.

According to the ad vet, creativity is key when determining the right acquisition as he says simply, “My criterion is the work.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Porter tomorrow and Wednesday, respectively.

Lucky‘s Brandon Holley Talks Photoshop and Fashion

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In the final segment of our Media Beat interview with Lucky editor-in-chief Brandon Holley, the print vet talked about the explosion of street style, where women can find designer goods (or versions of them) for cheap, and that hot-button issue every magazine editor grapples with: Photoshop.

Sure, a petition against Seventeen has the pub pledging to feature more “healthy, real women,” but is it even possible for a magazine to succeed without airbrushing its models? Uh, no, said Holley.

“I’ve done a bunch of focus groups, and women will constantly say, ‘Why don’t you just put a real person on the cover? I don’t wanna see a celebrity.’ That cover would sell 10 copies,” said Holley. “So, what women say they want and what they want are two different things sometimes. I mean, we do need to show more women with real bodies, absolutely. But I don’t think that should be a dead set rule.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

They say if you can’t beat ‘em join ‘em… or, do one better and let ‘em eat off your plate. That’s Lucky editor-in-chief Brandon Holley‘s approach to the Web.

In the second installment of our Media Beat interview, Holley, who once headed Yahoo! Shine, said she realized pretty early that the days of finding new readers “on the back of a CVS newsstand somewhere” are over.

“Fashion blogging, to me, is the most exciting thing that’s happened in publishing in decades. It’s really created a new tier of content, and you can either separate yourself from that content or you can bring it in,” she explained. “One way that we bring it in is we have a desk where bloggers can come in and sit — they’re called our Lucky Style Collective — they contribute content to the magazine; they contribute certainly online. So, it’s a sharing of pockets of audience.”

Part 1:Lucky EIC Brandon Holley on Getting a Magazine Job
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

June Ambrose on How to Become a Fashion Stylist

Follow the conversations @juneambrose has with her “style socials” (or Twitter followers to you and me), and one thing becomes clear: people either want to dress like her or be her. So, in the final installment of our Media Beat interview, we got the celebrity stylist and star of VH1′s Styled by June to tell us the biggest mistake aspiring stylists make on the job.

“[A lack of] Osmosis. You know, sometimes, just sitting back and just sucking it all in, you learn so much,” Ambrose said. “When you’re new on the scene, I’ll definitely ask you trick questions just to kinda see where you are. Humility is your best aspect when you’re entering a new area, and I learned that. I would just sit around and just listen.”

But what about fashion courses — are they worth it? And how does a newbie afford the clothes necessary for editorial shoots? Watch the full video to find out.

Part 1: June Ambrose on Styling Diddy, Jay-Z and Hip-Hop’s Most Iconic Videos
Part 2: June Ambrose Collection to Bring ‘Disco to Daytime’
Bonus! Stylist June Ambrose on Her Trademark Turban

June Ambrose Collection to Bring ‘Disco to Daytime’

June Ambrose is a business. When she’s not making over celebrities, leading fashion editorials, or filming for her new VH1 show, Styled By June, the fashionista has been busy extending her brand into eyewear and clothing.

“It’s a collaboration. We started out with three styles, and it’s a capsule collection that I’m doing with Selima [Optiques],” Ambrose said of the eyewear in our Media Beat interview. “And I’m also in development now with my contemporary women’s collection. So, fingers crossed, it’ll be in the marketplace by fall of 2012,”

As for the apparel, Ambrose said fans can expect retro glamour. ”It’s a lifestyle collection. It’s confident… The first collection is about bringing disco to the daytime. I’m a 70s baby, so I was inspired by that era.”

Watch the full video to find out why Ambrose says Styled by June, premiering March 19 on VH1, won’t be just another reality show.

Part 1: June Ambrose on Styling Diddy, Jay-Z and Hip-Hop’s Most Iconic Videos
Part 3: June Ambrose on How to Become a Fashion Stylist
Bonus! June Ambrose on Her Trademark Turban

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June Ambrose on Styling Diddy, Jay-Z and Hip-Hop’s Most Iconic Videos

Whether showing that turbans can be chic or bringing her cutting-edge style to contestants on The X Factor, June Ambrose often has the fashion world falling at her feet. And she single-handedly upgraded hip-hop’s street corner image with her innovative approach to music videos. (See this and this.)

In our Media Beat interview, Ambrose explained how she tapped into her West Indian roots for one of her most iconic looks: those shiny suits donned by Diddy and Mase in Notorious B.I.G‘s posthumous “Mo’ Money, Mo’ Problems” clip.

“I showed [Diddy] the red metallic and he said, ‘I am not wearing that.’ I had to make one red leather outfit and one metallic leather outfit and… I won!” the star of VH1′s Styled by June said.

“You have to go into this business very fearless, and you have to have integrity for what you do… I said to him, ‘You have to just trust me. I know that sounds wild, but I put my career on this moment. I’m telling you it will make a huge difference.’ Once he saw the first take and he looked at playback, he looked at me and said ‘okay.’ And that was the beginning of not only a great working relationship, but a great friendship.”

Part 2: June Ambrose Collection to Bring ‘Disco to Daytime’
Part 3: June Ambrose on How to Become a Fashion Stylist
Bonus! Stylist June Ambrose on Her Trademark Turban

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