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product design

Seven Questions for Bradford Shellhammer, Fab’s Chief Design Officer

Fab made a splash in Milan with more than cushy Warhol Brillo boxes. The online retailer invited designers from around the world to pitch new products for the chance to have them produced and sold on Fab. More than 150 creative types from 30 countries turned out, and now it’s onto New York. In addition to showcasing its new private label alongside collaborations with the likes of the Albers Foundation and Blu Dot at the International Contemporary Furniture Fair, which opens to the trade tomorrow, Fab is hosting another “Disrupting Design” competition.

The fearless leader of the judging panel will be Fab co-founder and chief design officer Bradford Shellhammer. “At Fab, we are constantly reinventing ourselves and rethinking what Fab can be,” he says. “By directly engaging with designers to find the best new work out there, we’re hoping to help even more of our members find things they love.” Today’s ever-changing offering ranges from a Louis Ghost Chair signed by Philippe Starck and vintage Kodak Brownies to a subscription to BirdWatching magazine and a pepperoni pizza t-shirt. Shellhammer paused in his booth preparations (find Fab at #1220 at ICFF) to answer our questions.

How did the Disrupting Design competition go in Milan last month?
We were overwhelmed by the response in Milan, which is why we’ve decided to do it again in New York during ICFF. We had so many great entries from all over the world when we did the call out in Milan. Initially we were planning on selecting three winning designs, but we couldn’t narrow it down so we ended up shortlisting twelve designs which we are working to put into production and sell on Fab–the revenue of which we of course share with the winning designers.

What advice would you give to those interested in presenting their designs to the Fab jury on Tuesday at ICFF?
Take a look at our site and keep the Fab viewpoint in mind when presenting. The winning designs from Milan all embody the Fab ethos–they tell great stories, utilize interesting materials, or have a sense of whimsy. We are looking for designs that will be appreciated by our global community of more than 12 million design lovers.

What are some qualities of a successful product on Fab?
Great products tell a story, elicit emotions, or solve problems. It’s that simple. It needs to check at least one of those boxes (hopefully all three). They can be in any category and at any price, as long as there’e something compelling.

What is a product that you’ve sold on Fab that has surprised you, in terms of expected versus actual interest from customers?
Yves Behar‘s medicine accessories for Sabi I thought may be targeted for a customer older than ours, but we sell a lot of them!
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Mediabistro Event

Early Bird Rates End Wednesday, May 22

Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.

Kickstart This: Brinca Dada’s Stunt Brothers

Toymaker Brinca Dada is best known for its stunning modernist dollhouses and “BiModal” building blocks–curvy, asymmetric wooden shapes that we’ve previously suggested deploying in games of Masochist Jenga. Now the promoters of beautiful fun are in the critical final days of a fundraising campaign for a line of thoughtfully designed wooden toys that teach kids simple principles of science. Meet the Stunt Brothers, adorable daredevils that perform classic stunts (human cannonball, anyone?) and tool around in retro vehicles. Help them get out of prototype purgatory and into production by backing the project on Kickstarter. Register your pledge of $1 or more by Friday to help Brinca Dada meet its fundraising goal.

Got an in-the-works project to tell us about? Write today: unbeige [at] mediabistro.com

Twelve Outstanding Objects at Collective Design Fair


At left, the booth of Jousse Entreprise at the inaugural Collective Design Fair, which runs through today at Pier 57 in New York. (Photos: UnBeige)

NYCxDESIGN is upon us, and among our favorite happenings so far is Collective, a new design fair that has brought 22 galleries from around the world to New York’s Pier 57. Spearheading the impressive initiative is Steven Learner, working with a supportive bunch of designers, curators, collectors, and dealers (hence “Collective”). “As an architect and collector, I have visited the greatest design fairs in the world and realized that it was essential to create an event of this caliber in New York,” says Learner, whose architecture and interior design firm managed to make the gritty, 70,000-square-foot hangar feel breezy and inviting. Here are a dozen of our favorite works from the fair.


J. Lohmann Gallery brought a stunning assortment of new works from five European artists. Here, a ceramic and PVC “Tied Up” piece by Steen Ipsen.


The gorilla in the room, shown by Southern Guild of South Africa, is Bronze Age’s “Welcome to My World” (2012), a bronze and timber primate that stands nearly seven feet tall. “Shadow of Time,” a 1989 floor clock by Ron Arad, is at the booth of Stockholm-based Modernity gallery.


Win the rat race with Atelier Ted Noten‘s lucite tote, at Ornamentum.
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Quote of Note | David Tang

“The Riedel stemless wine goblet is foul to look at and fouler to drink wine from. Calling it a ‘goblet’ is an insult to me as a good Catholic altar-boy who is used to gleaming silver grails at Mass. If you are so antsy about wine glasses having stems, you should get some old ones without stems–especially those with a square crystal base. The idea that you should worry endlessly about glasses of red wine being knocked over is typically one of those irritating middle-class anxieties best consigned to oblivion. If a glass of red wine is knocked over, then it’s knocked over. We will just have to clean it up. Blotches on tablecloths and carpets are the marks of stylish nonchalance and confidence.”

-Sir David Tang, responding to a reader question concerning Riedel wine tumblers, in his most recent “Agony Uncle” column for the Financial Times

Design a Better Condom and Bill Gates Will Beat a Path to Your Door

Superior mousetraps have their public health benefits, but they’ve got nothing on condoms. Reinventing the modest but life-saving device (some 15 billion are produced each year) is among the latest round of “Grand Challenges Explorations,” an initiative of the Bill and Melinda Gates Foundation, which has previously thrown its substantial resources behind design-minded projects such as rethinking the toilet and, in parternship with IDEO, a human-centered approach to poverty-related challenges. Grand Challenges Explorations is ready to award $100,000 grants to anyone–students, scientists, entrepreneurs–with a transformative condom idea:

We are looking for a Next Generation Condom that significantly preserves or enhances pleasure, in order to improve uptake and regular use. Additional concepts that might increase uptake include attributes that increase ease-of-use for male and female condoms, for example better packaging or designs that are easier to properly apply. In addition, attributes that address and overcome cultural barriers are also desired. Proposals must (i) have a testable hypothesis, (ii) include an associated plan for how the idea would be tested or validated, and (iii) yield interpretable and unambiguous data in Phase I, in order to be considered for Phase II funding.

The entry process is as streamlined and agile as the grant-making program itself: simply complete the two-page online application. Puzzled by prophylactics? Check out the other new Grand Challenges topics, which include increasing interoperability of social good data and labor-saving innovations for women smallholder farmers.

Seven Questions for SodaStream Design Honcho Yaron Kopel

A judge has nixed the NYC “soda ban”–due to take effect Tuesday, it would have banned 16-ounce containers of sugary drinks that have more than 25 calories per ounce–but an appeal is in the works, and Mayor Bloomberg isn’t the only one looking to change the way we look at fizzy beverages. SodaStream is shaking up the market with its DIY take (slogan: “If you love the bubbles, set them free”). Founded in 1903 with the introduction of “an apparatus for aerating liquids,” the Israel-based company recently teamed up with Yves Behar and his team at Fuseproject to design the Source, a sleek home soda maker. “The design of Source was a process of elimination,” says Behar, who also worked on the packaging, naming, and graphic design of the compostable soda pods. Yaron Kopel, SodaStream’s chief innovation and design officer, made time during his recent trip to NYC to answer our questions about soda, the Fuseproject collaboration, and what’s next for the company.

First things first, what is your favorite beverage?
SodaStream Ginger Ale.

How do you describe SodaStream to someone who is unfamiliar with it?
SodaStream allows you to make carbonated water–which can become cola, fizzy juice, you name it–from home, in an instant. We have become so accustomed to the everyday consumption of bottled soda that its impact has been rendered mostly invisible. From an environmental perspective, when we consume and toss out plastic soda bottles, we’re doing damage. That plastic ends up forgotten, in landfills, in oceans. With SodaStream, consumers can enjoy their bubbles without any environmental impact. In essence, SodaStream takes what was once a passive, environmentally damaging practice–purchasing and enjoying soda–and has made it simple, active and environmentally sound.

What led you to seek out Yves Behar/Fuseproject, and what did you ask them to do?
Yves is among the finest industrial designers in the world. He is an innovator in sustainable design. Yves was tasked with reducing complexity and waste and creating a simple and beautiful object for the kitchen that keeps with 21st Century values. The result is SodaStream Source. Realizing that world-class design is a prerequisite to securing space on the countertop, SodaStream Source combines outstanding design with best-in-class engineering to improve functionality and ease-of-use. Its refined mechanics make the entire top surface responsive to touch. A new Snap-Lock mechanism makes the process quick, easy and intuitive, while an LED display provides instant visual feedback on the level of carbonation.

How was the process of working with Yves?
Yves and I worked together 24/7 for nine months to bring Source to fruition. It was a collaborative process. We shared a similar vision and joint desire to reduce and refine the user experience. Nothing about Yves’ work is redundant–every design attribute has a purpose. The finished product is a beautifully pared back design delivering the luxury of sparkling water, sodas, and bubbly beverages in one iconic minimal piece for the modern kitchen.
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James Dyson Award Doubles Prize Money

How do you solve a problem like James Dyson, he of the life-changing vaccuums and bladeless fans? “Put faith in frustrations and solve the problems that cause them,” advises the Norfolk-born industrial designer. “We’re looking for people who rather than accept a problem, go further to design a simple and effective solution.” Such is the premise of the James Dyson Award, a competition open to students studying product design, industrial design, and engineering at the university level (or recent graduates) in 18 countries, including the United States and Canada. Last year’s big winner was Royal College of Art grad Dan Watson‘s SafetyNet, a device to increase the sustainability of fishing:

Inspired yet? Entries open today for the 2013 award, and the prize money has been doubled. Register here to submit footage, images, and sketches of your idea, along with details of your design process and inspiration by the deadline of August 1. The national winners and finalists will be announced this fall after local panels of designers, engineers, and design critics compile their shortlists. Up for grabs is around $150,000 in prize money, including an international prize of $45,000 for the student/team and another $15,000 for his or her school, along with a swell trophy that may well double as a dustbuster.

Jurgen Bey Gets Down to Business in ‘Fantasy’ Office

Rotterdam-based Studio Makkink & Bey, led by architect Rianne Makkink and designer Jurgen Bey, has long envisioned a progressive office in which the multitasking extends to the furnishings: a seat that doubles as a self-contained desk and cupboard, a flexible “WorkSofa,” a cozy chair that can be coupled up to create instant meeting space (the “EarChair,” pictured above). The studio is showcasing these designs and more as part of “Fantasy Room for Working,” an exhibition on view through Sunday within the Creative Lounge MOV, a huge shared office space in Tokyo. Earlier this week, among the KadE Chair, Vacuum Cleaner Chair, stools, and aprons, was Bey himself–he put his designs to the test by working from the flexible fantasy office for eight days. Studio Makkink & Bey’s Prooff (Progressive Office) “working and living landscape” interior was also recently acquired by Utrecht’s Centraal Museum, where parts of it are on view through May 25. Take note, Marissa Meyer.

Behold the Budnitz Bicycle Builder

Cycling the mean and obstacle-laden streets of NYC is a bit too nerve-wracking for our delicate constitution, but like many design lovers, we adore bikes. Our own ride–in leafier environs–is an old orange Cannondale, but we’ll gladly take Trek and can’t say enough great things about Rob Forbes‘ PUBLIC, maker of snazzy urban cruisers. Bianchi bikes, in their toothpaste hues, appear frequently in our dreams (Un giorno sarà mia, Impulso Dama 105). And so we’re excited to report that Budnitz Bicycles has launched the Budnitz Bicycle Builder. Part of a website overhaul for the company, founded in 2011 by Kidrobot King Paul Budnitz, it allows users to customize a bicycle and watch it change in real time. Time flies when you’re deliberating among colors (Ultramarine, Racing Green Special, Butterscotch Glitter) and swapping out components, so be ready to invest some time, and cash–the built-to-last-a-lifetime bikes, available in titanium- and steel-framed models, start at $2600.

Quote of Note | Marc Newson


The Azzedine Alaia boutique in Paris.

“It’s one of my little marble fantasies. I started used marble a lot in 2005, 2006–in fact, Azzedine’s shop was one of the first things I did. At the time, no one was really using marble in a contemporary way. Marble was considered a really old-fashioned material. I’d picked up a little bit of experience over the years from going to Ferrara in Italy where they carve a lot of marble. People are always looking for new materials and new technology, like brand new high-tech things, but they don’t really exist. All of the materials that we think of as new materials have actually been around for at least ten or fifteen years. Doing something new is really about re-appropriating something, using a new material in a different context. As a designer you can only really do that if you work in different disciplines. That’s why I like doing all these different things and learning about different things. I designed a range of luggage for Samsonite ages ago, and the technology I used was something I had learned from designing trainers for Nike.”

-Marc Newson, interviewed by Jonathan Ive in i-D magazine

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