CNBC Goes Inside J.Crew, Chats Up Mickey Drexler
“Why do we need three shawl cardigans?” J. Crew president Mickey Drexler asks a stylish gaggle of his buyers. He doesn’t pause for a response. “We don’t!” Put on your colorblock stripe scoopneck tee and old faithful-wash jeans, UnBeige readers, because America’s favorite hands-on merchant and his latest success story are the subject of a documentary that premieres tonight at 10 p.m. on CNBC. Reported by David Faber (get that man a Ludlow suit!), J.Crew and the Man Who Dressed America unbuttons the piped wool hacking jacket to peek inside the retailer, which has seen revenues rocket by 170%—to $1.9 billion last year—since Drexler took the helm in 2003. Even longtime Drexler followers and die-hard J. Crew fans are likely to learn something in segments that follow the months-long process of conceiving, creating, and marketing a new line of clothing. Did you know, for example, that the production of the J. Crew catalog requires 120 shooting days a year? Or that the Garden City, New York store is something of a laboratory, where window displays and merchandising are perfected—and where new stuff hits racks first? And we like any CNBC program in which a Gerhard Richter book makes a cameo among the cashmere (look sharp toward the end of the first clip below). Meanwhile, we’d love to see Drexler’s motivational mantra on a tissue tee: “Cut back, sell out, and be very happy!”
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“I’ve worked very hard in a very short time to gain Michael and Felice’s trust,” a deadpan Jeff Lewis confides to the camera, less than 24 hours into his five-day, live-in makeover of the Steinbeck family’s Brentwood home. “Unfortunately, that trust gets questioned when water starts leaking out of the ceiling in the hall.” Bring on the busted pipes and twisted family dynamics, because the persnickety house flipper is back with a new show,
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Nadine Cheung
Editor, The Job Post
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