Break out the champagne and the ampersands, design fans, because there’s a rebranding afoot at the legendary brand design firm of Chermayeff & Geismar, the creative brains behind identities for the likes of National Geographic, the Smithsonian, NBC, and Chase. For the first time in 56 years, Ivan Chermayeff and Tom Geismar have company on the masthead–in the form of partner Sagi Haviv, who has been with the firm since 2003 (the same year that he graduated from Cooper Union). The firm will now be known as Chermayeff & Geismar & Haviv.
“In the last ten years, Sagi has proved to us time and time again that not only had he absorbed our design philosophy, but had contributed to it and enhanced it with awareness, energy, and talent,” said Chermayeff in a statement announcing the change. “Tom and I felt that the firm had reached a point where credit going forward into our common future should be shared equally amongst us.” For a taste of Haviv’s absorption and enhancement skills, treat yourself to “Logomotion” (below, created in 2008), his award-winning animated tribute to the firm’s famous trademarks.