Polaroid was the Apple of its day. Now, three years after succumbing to bankruptcy and a subsequent fire-sale, it’s a rapidly aging—if enduringly infectious—Outkast lyric and a licensing operation hyped by Lady Gaga. With the Polaroid archives scattered to high bidders and the MIT museum, and as the Impossible Project continues to fight the good analog fight (manufacturing new instant film for Polaroid 600 and SX-70 cameras), New York magazine senior editor Chris Bonanos brings into focus the company’s storied history and recent demise in Instant, out next month from Princeton Architectural Press. Here’s a preview of the “richly illustrated, behind-the-scenes look at the company”:
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