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Donald Gunn’s 12 Types of TV Advertising

Super cool slideshow and video put together over at Slate using Leo Burnett creative director Donald Gunn‘s 1978 theory that there were only twelve possible kinds of television advertising techniques. We love it and not just because we’ve shamelessly employed nearly all of them in our collective professional lives.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!