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Donald Gunn’s 12 Types of TV Advertising

Super cool slideshow and video put together over at Slate using Leo Burnett creative director Donald Gunn‘s 1978 theory that there were only twelve possible kinds of television advertising techniques. We love it and not just because we’ve shamelessly employed nearly all of them in our collective professional lives.

Mediabistro Course

Multimedia Journalism

Multimeida JournalismStarting November 6, work with a multiplatform journalist to create interactive packages using audio, photos, and video! In this course, Darragh Worland will teach you how to organize your news stories into complete multimedia packages, shoot video for the web, make an audiovisual slideshow, and build a multimedia portfolio on a blog. Register now!