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Donald Gunn’s 12 Types of TV Advertising

Super cool slideshow and video put together over at Slate using Leo Burnett creative director Donald Gunn‘s 1978 theory that there were only twelve possible kinds of television advertising techniques. We love it and not just because we’ve shamelessly employed nearly all of them in our collective professional lives.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!