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Download a Damien Hirst: New Site Offers Limited-Edition Digital Art

Can’t make it to Art Basel Miami Beach this year? Be a virtual art collector with s[edition], a just-launched web venture that has convinced contemporary art stars such as Damien Hirst, Tracey Emin, Shepard Fairey, Tim Noble and Sue Webster, and Bill Viola to take part in a new breed of online gallery. The limited edition works up for sale aren’t tangible—they’re digital images and videos that can be purchased for display on mobile phones, tablets, and computers, or simply hoarded in one’s virtual art “vault.” The London-based company is the brainchild of Harry Blain , founder of Haunch of Venison and Blain|Southern galleries, and Robert Norton, the former CEO of Saatchi Online. Prices range from $8 to download a Wim Wenders photograph of the side of a Safeway supermarket to $800 for one of 2,000 digital editions of Hirst’s “For Heaven Sake,” (above), a diamond-encrusted, platinum baby’s skull that slowly rotates in an HD video. The price includes a digital-watermarked edition and a certificate of authenticity. “We believe that s[edition] allows new global audiences access to works by the world’s leading artists,” said Blain in a statement announcing the site’s launch. “The digital format is one that many artists are already working in, and many more in the future will encompass as a part of their practice.”

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