UnBeige logo design by Angela Voulangas and Doug Clouse, as part of our regular <i>design our logo</i> feature
UnBeige logo by Angela Voulangas and Doug Clouse, as part of our regular design our logo feature

Thursday Jan 31, 2008

The Greening of Fashion Week

Newspaper Dress.jpg

As Barneys' holiday windows go, so goes the nation. In the wake of the department store's 'Have a Green Holiday' campaign, that fancy PowerPoint show of Al Gore's, and, ah yes, centuries of environmental neglect, Fashion Week is getting up to speed on all things green. We'll be keeping our eyes peeled for eco-friendly and sustainable touches when things officially kick off tomorrow at Bryant Park, but the green buzz is already in the air.

Tonight at Gotham Hall, EarthPledge will hold its FutureFashion show of 30 looks crafted from natural materials such as organic cotton and vegetable-tanned leather to highlight sustainable apparel manufacturing. Among the designers marshaled to participate by organizers that include Barneys' fashion merchandising VP Julie Gilhart are Ralph Lauren, Donna Karan, Marc Jacobs, Martin Margiela, and longtime eco-warrior Stella McCartney. And who designed the lovely invitation and graphics for the show? Why, Fabien Baron, of course. Barneys won't be selling the designs, but they will be showcased in the windows of the Madison Avenue store.

Not to be outdone by title sponsor Mercedes-Benz, Lexus is bringing the green marketing scheme it pushed at the Sundance Film Festival to the fashion crowd. Not only is the company's Hybrid Living division a sponsor of tonight's FutureFashion show, it's also backing Tuesday's Rodarte show. According to Fashion Week Daily, Rodarte designers Laura and Kate Mulleavy "will demonstrate that refined design need not be forfeited when employing green manufacturing methods." Plus, those seated in the front row will get a special eco-friendly Rodarte scarf tucked inside a reusable bag made from recycled Lexus billboards.

And it case you missed it over the holidays, go here to watch a Green Holiday-themed video in which Gilhart talks with Barneys creative wizard Simon Doonan, who really deserves his own network talk show.




new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, The Greening of Fashion Week, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on UnBeige >

Where Designers Read Design
UnBeige in Your Inbox
Mobile Version
RSS Feed
Interested in advertising on UnBeige?
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

AgencySpy

GalleyCat

MobileContentToday

UnBeige

UnBeige Editors
Steve Delahoyde

Stephanie Murg

Email UnBeige

About UnBeige


• Check out UnBeige
in The New York Times

  UnBeige twitter feed loading...

View twitter directly

Follow UnBeige on Twitter
Anonymous Tips
Topics

7 Questions

about

About Us - Logo Module

About Us - Modules

About Us - Subheader Module

ads/mktg

AIGA NEXT

animation

architecture

art

art basel design miami

aspen design summit

awards + competitions

beta

blogs

books

branding + identity

business

collaboration

compostmodern

conferences

consume

contests

crafty

dwell on design

education

events

exhibitions

fashion

feedback

field trip

film + video

friday photo

funny

furniture

gaming

general

graphic design

HOW 2006

icff

ideas

illustration

interiors

jobs

lexicon

magazines

mark your calendar

museums

music

news

off topic

parks + public spaces

parties

people

photo

popularity contest

preservation + restoration

print

product design

professional associations

quote of note

radical craft

rumors

stimulation

sxsw

technique

teevee

The Revolving Door

tools

typography

urbanity

web

y conference

Archives

November 2009

October 2009

September 2009

August 2009

more...

Links

Sites of Interest

A Brief Message

Adaptive Path

Adrants

Ads of the World

Airbag Industries

A List Apart

Andy Rutledge

Apartment Therapy

Archinect

ArchNewsNow

Be A Design Group

BLDGBLOG

Bluelines

Boxes and Arrows

Core77

Cool Hunting

Coudal

CR Blog

Creative Bits

CRIT

The Curated Object

Curbed

Daily Heller

Design Addict

Designboom

Design Is Kinky

Design Matters

Design Observer

DesignSessions

design*sponge

Design Your Life

Design Writing Research

The Designers' Lunchbox

Dexinger

Good Experience

Graphic Design Forum

Graphics.com

Homebodies

ideasonideas

IDFuel

Inhabitat

Jason Kottke

Land+Living

Liquid Treat

LVHRD

MoCoLoCO

murketing

NOTCOT

Poynter (Design & Graphics)

Reluct

Remodelista

Signal vs. Noise

Speedbird

Subtraction

SwissMiss

The Moment

Things Magazine

Typographica

Speak Up

Viewers Like You

Voice AIGA

W Editors' Blog


Magazines

The Architect's Newspaper

Architecture Week

BusinessWeek

Communication Arts

Creative Review

Dwell

Dynamic Graphics

Eye

ID

Interview

HOW

Metropolis

Ping

Print

ReadyMade

STEP Inside Design

W

Job Listings

Featured Listings

Graphic Designer
TouchTunes Interactive Networks
New York, NY

Art Director
Avalere Health
Washington, DC

Marketing & Advertising Manager
Marketing Firm
New York, NY

Print/Web Designer
Health Care Magazine
Glen Rock, NJ

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers