Okay, now we get it. When everyone was scratching their collective heads, wondering why Philippe Starck was telling everyone that design was dead, he wasn't just making an off-the-cuff, random statement, he was just setting the ground work to help promote a show he has in development with the BBC. Like every other show being made for television, it, of course, is a reality-based competition where designers work to become the best of something and win a contract somewhere, or a new car, or maybe a ride in Starck's "green" monster yacht. But like we said a second ago, whatever the show becomes, he has an instant sell for the thing: "Design might be dead, but these edgy, 20-something designers in my competition are just the ones to bring it back to life!" (to be followed shortly thereafter with said edgy, 20-something designers involved in an absurd task that has no basis in any form of conventional reality).