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For Apple, It’s Dieter Rams All Over Again

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If you’re still on the fence about purchasing your shiny new MacBook Air Jordan (announced this morning), but you’re worried it might go out of style in a few years, might we point to how well this Braun cassette player has held up over the years. Don’t worry, we’ll explain.

To commemorate the opening day of MacWorld, Gizmodo has put together an amazing product-by-product comparison between Apple’s design and the products designed for Braun in the 60s. In other words, it’s a Dieter Rams vs. Jonathan Ive smackdown. Some of the similarities are rather eerie, especially that pocket radio. Gizmodo also compiles a beautiful gallery of other non-Apple implemented Braun designs, and we’re so looking forward to the day when Apple makes the iLighter. Thanks to VLU for the tip.

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