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Field Trip: Inside the Wired Store

‘Tis the season for pop-up emporiums and “best of” lists. Wired combines the two with a concept store stocked with the magazine’s picks for the most innovative products and technologies of the year. To get its annual NYC retail showcase to look as good as the covetable merchandise–think GPS Navigation Shoes, a stool made of recycled bicycle inner tubes, and a Makerbot desktop 3D printer–Wired tapped Mother New York to mastermind the shopping experience. The creative agency delivered a sleek space filled with custom furniture and fixtures as well as wall-sized interactive elements. The store design is unified by graphics inspired by the magazine’s “What’s Inside” features and the work of product-dissecting photographer Todd McClellan, Mother creative director Piers North tells us. Pay a virtual visit to the store, which is open Tuesday through Sunday ’til December 24, by scrolling through the below photos. This being a Wired production, the stuff–who doesn’t need a pair of caped Superman socks?–is also available to purchase online.



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