Sure, Kickstarter is a swell place to raise funds for your performance art institute, innovative tape dispenser, architectural flashcards-cum-wall art, and animated film starring Paul Giamatti as a museum curator slowly losing touch with reality, but how do you go about tapping into other peoples’ pockets to realize your dream typeface inspired by the elusive giant squid or a Steven Heller fanzine or that edible (and delicious!) form of paper mâché you’ve been working on? Also Kickstarter. The crowdfunding plaform recently debuted 94 new subcategories, including typography, space exploration, and vegan food, and today unveils official homes for the fields of journalism and crafts.
“We really love the journalism projects we’ve seen already—ProPublica, CIR, Planet Money, The Texas Trib, and lots of lone innovators,” a Kickstarter rep tell us, “and we wanted to give them a proper home, and send the message that we want to see and support more of these.” As for crafts—everything from knitting and glasswork to woodworking and taxidermy—the new category is a way to shed light on smaller-scale projects. “There’s a lot to love about these crafts, from the rich traditions behind them to the imagination that comes out in each work,” notes Kickstarter’s Nitsuh Abebe. “From now on, you can see all of that artistry under one banner.”