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Leica Loses Its Mind, Collaborates with Hello Kitty and Playboy

leica

Does it get any better than Leica? The company, synonymous with German engineering at its finest, is in the midst of its jubilee year: founded in 1849, Leica debuted Oskar Barnack‘s 35-millimeter marvel in 1914. In the century since, it has kept its brand pristine by focusing on optical excellence and joining forces with the likes of likeminded Hermès for a few limited-edition models. Which is why we did a double-take when we learned that the esteemed company had been roped into Colette’s latest collaboration, in which Hello Kitty teams up with—wait for it—Playboy. This strange duo is then plastered across products such as Bic pens, a Charvet tie, and, yes, a Leica camera. The limited-edition Hello Kity x Playboy Leica C, on which Sanrio’s famous character sports Playboy bunny ears and wields a camera, was available for purchase on the Colette website for €920 (approximately $1280) but today has mysteriously disappeared: perhaps all ten of the cameras sold or a Leica executive came to his to her senses.

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