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Livingly Media to Upgrade Lonny

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In the latest installment of Mediabistro’s So What Do You Do series, we interviewed Livingly Media’s VP of content, John Newlin. Newlin is in charge of three sites: Zimbio (pop culture), StyleBistro (fashion), and Lonny (interior design).

Lonny launched in October 2009 as a lifestyle and home decor online magazine. It includes DIY tips (one recent article: How To Make Your Own Throw Pillows), interviews with designers, and plenty of gorgeous photos for inspiration. And soon, Newlin revealed, readers can expect a major upgrade:

Right now, we’re redesigning Lonny. It was one of the first so-called “digital shelter” sites, offering PDFs of print publications. We’ve since moved away from that format of replicating magazine pages. Because of mobile, we’ve decided to change direction and build the next thing in this shelter category. On mobile phones, Lonny is hard to read. The new Lonny will launch this spring.

To learn more about Livingly Media, including how the company acquired more than 10 million photos for its archives, read: So What Do You Do, John Newlin, VP of Content at Livingly Media?

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